Google Local seems to be testing two new features for the “updates” tab for local businesses. The first is a red dot indicator to symbolize there is a new update posted for the local company. The second is the ability for visitors to post photo updates in the updates section. Local Updates Indicator: The first

Google’s John Mueller was asked if changing the design of a site but leaving the content and URLs the same would possibly lead to ranking changes. John Mueller said yes, it likely will because he said “if you change design, you generally change the content.” John explained on Twitter “If you change design, you generally

Google is now postponing the Google Page Experience Update. Google announced it is moving it from launching next month to launching between mid-June and the end of August. Some small items are launching now, some are rolling out in mid-June and the rest will take through the end of August to rollout. Here is what

The Ingenuity successfully completed the first known powered atmospheric flight, from vertical takeoff to landing, on any planet beyond Earth, on April 19, 2021. Here is a video of it in action:

With the change where the top stories carousel with the product experience update in Google Search no longer will need AMP, you do need to meet some guidelines to be included but you do not need to be faster than your competition to show up in the top stories carousel. Lily Ray said on Twitter

Google has added a new report in Google Search Console named the Page Experience Report. Google also added new filters in the Performance Reports where you can compare the performance of green/yellow/red performing pages to each other. This all comes with the news that Google has delayed the launch and rollout of the page experience

GUESTS & RESOURCES Episode Overview: Join host Ben as he chats with Marcus Tober, Founder and Chief Evangelist at Searchmetrics. Together they dive deeper into Core Web Vitals and discuss Marcus’s findings. Marcus kicks off the discussion with how much information Google has been releasing prior to the new Page Experience Ranking Signals. With Google

Google added a new keyboard shortcut to help users more quickly jump their cursor in the search entry box. If you do a search on Google.com and start typing afterwards, Google will prompt you about this keyboard shortcut that reads “Press [/] to jump to the search box.” Here is a screen shot (click to

Google’s John Mueller was asked “are seals a good way to improve the E-A-T of a website” By seals, the user means trust seals, like BBB seals, security seals, certification seals, anything that conveys a form of trust on the website. John Mueller basically implied no. John said “I don’t know. I would actually focus

John Mueller of Google was asked another interesting question in this Friday’s SEO hangout. The question was, do you need to optimize your whole website if you only care to have one URL, one page, on that whole website to rank well? The answer was not necessarily but it does help the one page to