You don’t know your market, yet…

 GUESTS & RESOURCES Episode Overview: Join Lisann Kohnke, Head of Insights at Searchmetrics, and Benjamin Shapiro as they discuss the importance of using search data in identifying your real target market online. Lisann explains the complexity of establishing which keywords are most relevant to your target audience, the need to understand how users search

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Search & Market Insights — Lisann Kohnke // Searchmetrics

 GUESTS & RESOURCES Episode Overview: Lisann Kohnke, Head of Insights at Searchmetrics, joins Benjamin Shapiro to discusses leveraging search data within your organization, translating keywords and category data to assess trends in your market and how communicate the value of these metrics. Using a recent example of changing trends in the market, Lisann explains

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Google Search Spam Update, More Ranking Fluctuations, Non AMP In Top Stories & Merchant Center Policy Update

Google released yet another confirmed Google Search update it called a “Spam Update” on June 23rd. This past weekend we saw more of the same ranking fluctuations in Google Search. Do you think Google doesn’t confirm some updates because they worry about webmaster, site owner anxiety? Google said again that it can take several months

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