Google has a disavow tool, a tool that reluctantly launched in 2012 that lets you tell Google which links you don’t want them to count that are pointing to your site. It turns out, there are a number of SEOs that end up disavowing their disavow tool – which has no impact on anything –

Darcy Burk asked John Mueller of Google if you still get the HTTPS ranking boost if you have HTTPS, but all your other page experience signals are poor. So your core web vitals are horrid but your URLs are over HTTPS, do you lose out on the HTTPS ranking boost which is part of the

Google is once again testing just showing the domain name of the search result snippet and not the full URL or breadcrumb of that snippet. I saw several people notice this test this week notice this both on the mobile and desktop search results. Google has tested this in the past. Here are some screenshots

We had a bit of a breather this week with the July 4th weekend and a bit of a slower news week. I did post a recap of the past month of Google SEO and webmaster topics, it was a big month. Google reminded us to include customer support methods on our own websites, is

Sometime in early June 2021 some SEOs and webmasters began noticing a spoke in soft 404s reported in Google Search Console. I’ve seen the topic come up a bunch of times in the forums but it was not as super widespread as the soft 404 errors from April of this year. John Mueller said in

Google said that starting in August 2021 it will change its insufficient contact information policy in the Google Merchant Center guidelines from having two forms of contact information, to only one form of contact information on your site. Previously, Google merchants were required to provide two out of three types of contact information on their

 GUESTS & RESOURCES Episode Overview: Jordan Koene, SEO strategist and advisor at Searchmetrics, discusses the Google Page Experience Ranking Factors Update with host Ben. SEOs have been waiting patiently for the Google Core Web Vitals since it was officially announced. Now that it’s here, what do SEOs have to look forward to? Today, Jordan

How many times have you said ‘Hey, Google?’ today? Well, you’d not be the only one! Voice search is on the rise, and we’re not just directing our questions at smart speakers but at our mobiles, too. And with this being the case, not being optimized for voice search in future is likely to have

Here is a photo from the Google São Paulo, Brazil office, where there is this outdoor staircase that has LED lights that can light up in different colors. We know Google has a trends staircase in the US office but the Brazil office has something similar outdoors. I spotted this on Instagram recently. This post