Google’s Gary Illyes described in the latest podcast how Google ranks features or universal results in the overall Google search results user interface. In short, each feature (i.e. news, videos, images, featured snippets, etc) bids for a desired position in the result, they request position X and bid for it. Google’s overall search engine that

We know Google said that Google can index and rank non-HTTPS URLs and content. And yes, that means Google can also crawl non HTTPS URLs. Google’s John Mueller actually confirmed on Twitter that yes, Google does crawl non HTTPS URLs. Here is the Q&A on Twitter: If users go there, sure. For crawling alone it’s

I am sorry for the random static issues, I kept touching the wireless mic by accident. On Monday, Google pushed out a new algorithm update the company called the link spam update. Before that, we saw some movement and ranking changes over the weekend but then it remained quiet, even after the link spam update

Another super interesting and totally geeky aspect to the latest Search Off The Record podcast was Martin Splitt of Google giving a master class on Web Workers and WebAssembly. Specifically how they work and how Google Search thinks about them. This part starts at the 9:43 minute mark into the podcast below and lasts until

Here is what Google sent the Google Product Experts for the virtual summit. This is from Google Ads product expert, Brett Bodofsky. You can see more photos below but there is a puzzle, stickers, a sign, LED table light, a phone stand and charger, cables and more. Here are more photos: @Google really hooked it

Google has changed the guidelines around the fact check ClaimReview structured data guidelines to no longer allow multiple ClaimReview markups per page. You are now only allowed one ClaimReview element per page going forward. Google wrote it has “removed guidance about hosting multiple factchecks per page. To be eligible for the single fact check rich

Gary Illyes from Google posted an awesome question and answer on Twitter talking about pages that are on the edge of the Google quality threshold. He said that if your pages disappear from Google Search and then reappear when you manually submit them to Google, that means you’re on that edge. Gary wrote on Twitter

When Google announced the new link spam update, a ton of confusion arose with that announcement. The confusion was mostly around do you need to change your nofollow links to rel=sponsored for affiliate or similar links. The answer is no, nofollow is fine and you won’t get in trouble for using nofollow instead of rel

Google was asked if you have an English version of your site for years and years and then expand the site to France. So you create an FR subdomain or subfolder for the French users. Does the English version signals pass through to the French version of the site? Gary Illyes from Google said generally