Indirect Marketing: Definition, Types, & Examples

Indirect marketing is marketing where you’re not trying to explicitly sell a product or service. Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you. Indirect marketing relies on the assumption that potential customers will not purchase your product or service immediately, but over time. 

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Love is in the air, and what’s sweeter than chocolate on Valentine’s Day?  We think it’s finding the perfect gift quickly, easily, and well ahead of February 14th thanks to curated gift guides on Microsoft Bing. Whether your Valentine’s shopping is focused on a great deal, a romantic classic, or new ideas this year, the shopping

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Tapping into Large Language Models with Microsoft’s Turing Academic Program

– By Eric Horvitz, Chief Scientific Officer, and Saurabh Tiwary, Corporate VP and Technical Fellow, Microsoft Turing  The AI research community is focusing attention on large language models (LLMs) given their impressive performance with difficult tasks and value in useful applications. The capabilities of the models have stimulated many research questions: How do these models

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