SEO NEWS
Following on from the previous edition where I explained (almost) everything you need to know about URLs, it’s logical to discuss next what you can do with URLs: Create links. Have you ever done a Google a search for news stories on a specific topic, say ‘Arnold Schwarzenegger’, and see a first ranked result that
Internal Linking: The SEO Superpower Read More »
How do beginners do SEO? How can SEO be done in the easiest way? Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise to the top of search engine results. Publish relevant, authoritative content. … Update your content regularly. … Metadata. … Have a link-worthy site. … Use alt
Why SEO should be a product Read More »
There is a reason why you generally should not hire anyone representing themselves as an SEO (Search Engine Optimization) professional if they send you an unsolicited email. In other words, if they send you an email saying that they can improve your search engine rankings of your website, mark it as spam and then delete
Why You Shouldn’t Hire SEOs Based on An Email Read More »
How to Create an Optimal Google Ads Campaign Structure Campaign structure is eminently important to your Google ads account for many reasons. The structure of your account includes campaigns, ad groups, keywords, negative keywords, ads, and other targeting methods which will allow you to easily manage your ads account, run tests, and simplify reporting. There
How to Create an Optimal Google Ads Account Structure Read More »
Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity – Bill Hartzer Home » Google » Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity
Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity Read More »
When John Shehata and myself decided to launch the News & Editorial SEO Summit (NESS) last year, it was one big experiment. Neither of us had ever organised an event before, and we didn’t know if there was sufficient interest in the publishing industry for an event dedicated purely to SEO for one specific niche
The News and Editorial SEO Summit is coming back in 2022! Read More »
Posted on September 20, 2022 Written by Bill Hartzer Branch has released an SEO App Attribution measurement that allows you to measure app events that originated from a search engine result. This has long been an issue with the measurement of the ROI of SEO (search engine optimization) campaigns, in that it’s been impossible, traditionally,
How to Measure App Events Sourced by Organic Search and SEO Read More »
What is the most important heading tag? Heading elements are H1, H2, H3, H4, H5 and H6, with H1 being the highest (or most important) level and H6 being the smallest. What is the meaning of the title tag? Address tags mark addresses on a web page using code that tells the web browser how
Google: Hierarchical Headlines “Great Idea” Read More »
A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv. This was shared a while back on Twitter. This post is part of our daily Search Photo of
Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv Read More »
Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%. Here is the snippet from the earnings report showing that: Remember, Microsoft reported earnings the week prior and showed slowed growth
Google Ad Revenues Down 3.6% Year Over Year Read More »