John Mueller of Google said not all Googlebots use the same rendering engine, in fact, not all Googlebots need to do rendering John added. So while the main desktop and mobile Google search crawlers, the main Googlebots, do rendering and render JavaScript pretty well, not all the Googlebots do or need to. John said this

Gary Illyes posted a new blog post on the Google Search Central site asking all of you to stop using 403 and 404 server status codes to reduce the crawl rate of Googlebot. He said they have seen an uptick in the number of sites and CDNs doing this and they need to cut it

What a week, we had another big unconfirmed Google search ranking algorithm update. Google Ads had a pretty massive bug with campaign disapprovals and suspensions. Google published a new SEO link best practices. Google has implied its guidelines on policy circumvention for web spam. Google organized its sitemaps documentation. Bug publishers are super concerned with

Google has released Google Ads API version 13.0 and below is a list of what changed. The big changes include Performance max for travel goals and remarketing with rule-based user lists but there are tons of changes in version 13. Version 12.0 was released in October 2022, Version 11.0 of the Google Ads API was

Matt McGee posted a poll on Twitter asking how much of Google’s search engine usage market share do you expect the new Bing with ChatGPT to take in the next year? Most who responded, who I assume are SEOs, said less than 5%. The poll has over 560 responses, so not a ton of responses,

Google’s John Mueller posted at Reddit why he is not a fan of using keyword-rich hyphenated domains. He said, “I’m not a fan of keyword-keyword domains, but YMMV.” He then listed his “random thoughts” on why he is not a fan of such domain names and it includes: Everyone thinks you’re a spammer Changing

Microsoft published a new blog post on the Bing blog about its learnings from its first week with the new Bing AI search and chat feature being live. Microsoft said the new Bing experience has mostly been “positive,” where “71% of you giving the AI-powered answers a thumbs up” in the interface. Can you believe

Google has published a new, or vastly revamped, document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites. As a