Do you want to rank for competitive terms without worrying about potential Google penalties? Then go white hat. In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. White hat SEO refers to the use of SEO strategies, techniques,

Microsoft has doubled the character limit of Bing Chat from 2,000 characters to now 4,000 characters. This is still rolling out for some users, but I personally see it in creative and precise mode, not in the standard balanced mode. This was posted on Saturday by Microsoft’s CEO of Bing, Mikhail Parakhin on Twitter. The

Google is now testing displaying the 3D/AR or 360 product images on desktop. This was live for mobile search for a while but not Google is testing it on the desktop interface. Brian Freiesleben spotted this on Twitter, and Glenn Gabe was able to replicate it, although, I have been trying for days to replicate

I am hearing reports from SEOs that Google did another batch switchover from desktop-first indexing to mobile-first indexing for many sites. As you know, Google started the mobile-first indexing over six years ago but told us earlier this month that the process might be done in the coming months. Update: John Mueller of Google has

If you still use AMP on your site, then go to the AMP enhancements report in Google Search Console and filter by “crawl issues.” You may see a spike in the number of crawl issues reported on and going forward from May 12th. Lino Urunuela first reported this on Twitter last week and I was

Google’s John Mueller felt the need to post a PSA that said having an incorrect date set in your last modification date within your HTTP header won’t hurt your SEO. He said on Mastodon, having an incorrect date set there “won’t negatively affect your site’s overall SEO if used wrongly.” John wrote about spotting an

In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content, in part two we dig more into E-E-A-T and how AI tools may replace us all. In the previous video with Glenn Gabe we spoke about Google core updates, and here we talk about

In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content, in part two we dig more into E-E-A-T and how AI tools may replace us all. In the previous video with Glenn Gabe we spoke about Google core updates, and here we talk about