Google’s Gary Illyes confirmed that Google does indeed check to see if an XML sitemap has a change in it before reprocessing the XML sitemap file. The reason Google does this is because it doesn’t want to waste resources parsing and processing a file that is not changed from the last time that file was

Google had an event to help raise money for the people of Turkey who have been severely affected by a devastating earthquake. Here are signs for the Turkish Googlers to get together at the office to help raise money and resources. This was shared on Instagram. This post is part of our daily Search Photo

Google has released a major release for its Google Ads API, version 14. Version 14 brings new recommendation types, account-level negative keywords, offline conversion, GA4 data, and much more. Google said the updated client libraries and code examples will be published next week. Version 13.1 preceded this new version, which was released in April 2023.

John Mueller from Google said there is no such concept at Google on the topic of “index bloat.” He said Google’s “systems don’t artificially limit the number of pages indexed per site.” He went on to say that he would, “just make sure that the pages which you’re providing for indexing are actually useful pages,”

A few months ago, Google changed when it shows video thumbnails in its search results to only show the video thumbnail when the video is part of the page’s main content. Gary Illyes from Google said that does not mean the video needs to be the first element on the page, but the video does

Google’s Gary Illyes said in an SEO office hours video that you may want to consider consolidating pages that end up in a host group in the Google search results. Host groups are when Google shows two results from the same domain, one indented under the other. Gary said, “It’s a telltale that you have

Google announced that they added Implicit Code Execution to Bard, making Bard 30% more accurate in internal logic challenge tests. It basically made Bard better at math and data analysis. Also, Bard can export tables directly into Google Sheets. Jack Krawczyk, from the Google Bard team, wrote on Twitter, “Today we’re launching Implicit Code Execution