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Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com (opens in a new window) __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions […]

The Interactive Advertising Bureau has released new findings that outline a sharp rise in creator-driven advertising. The report signals a shift in how brands plan budgets, assess channels, and measure outcomes. The numbers reveal that creator spending has moved far beyond novelty status. It now sits solidly in the top tier of paid media priorities,

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com (opens in a new window) __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com (opens in a new window) __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com (opens in a new window) __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions

Brandwatch has announced a significant upgrade to its platform, introducing new AI features and expanded data coverage aimed at helping marketers understand trends faster and make stronger decisions. The update centers around Iris AI, the intelligence layer woven throughout the Brandwatch system. Iris now interprets larger data sets, responds to questions conversationally, and supports deeper

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions and visits. This cookie is

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions and visits. This cookie is

MediaPET.ai released a major update today, introducing a feature the company calls “Agentic” mode. The update allows users to produce complete cinematic ads by describing the concept and selecting a narrator’s voice. The system handles the rest, including visuals, voiceover, and a custom musical score. This approach marks a new direction for automated advertising. It

Scammers are getting more creative with phishing attempts, and the latest wave of fake ICANN emails is a perfect example. These messages claim that you must “verify your email within 48 hours” or risk losing DNS access to your domain name. It looks urgent. It sounds official. It uses ICANN’s name. But it’s completely fake.