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Bing’s Transition to LLM/SLM Models: Optimizing Search with…

Bing /

At Bing, we are always pushing the boundaries of search technology. Leveraging both Large Language Models (LLMs) and Small Language Models (SLMs) marks a significant milestone in enhancing our search capabilities. While transformer models have served us well, the growing complexity of search queries necessitated more powerful models. LLMs can be expensive to serve and […]

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Why B2B Marketers Are Betting Big on TikTok, AI, and Podcasts in 2025

BillH /

Posted on December 17, 2024 Written by Bill Hartzer B2B marketers are taking a hard pivot in 2025, embracing new strategies to cut through digital noise and connect with a younger, more dynamic buyer base. A recent Harris Poll survey, conducted for Madison Logic, reveals that nearly 70% of marketing leaders are searching for fresh

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Do You Use AI for Work? Here Are Five Legal Mistakes to Avoid

SEO Articles /

Introduction Artificial intelligence (AI) innovation comes with a lot of legal complexity. Regardless of your industry, if you use AI for work, it’s critical to understand the legal implications. From copyright controversies to data privacy conundrums, the challenges can seem daunting. But they don’t have to be. This post will explore five key lessons for

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Surprising Links Between ChatGPT and Google Search Revealed in ORM Study

BillH /

Posted on December 10, 2024 Written by Bill Hartzer Generative AI, once a staple of science fiction and theoretical debates, is now a cornerstone of modern technology. It’s here, it’s now, and it’s revolutionizing how we live, work, and manage reputations online. A groundbreaking study by Percepto Digital sheds light on how tools like ChatGPT

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Survey: A Faster Website Could Boost Engagement by 25%

BillH /

Posted on December 12, 2024 Written by Bill Hartzer In today’s digital-first world, speed isn’t just an advantage—it’s a necessity. Auto dealer websites, however, may be falling behind. According to a comprehensive survey by Shift Digital, a Michigan-based leader in digital solutions, sluggish site performance is costing dealers both customers and revenue. After analyzing more

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