seonews

13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical)

Many marketers hit limits not because they lack ideas, but because they can’t execute or scale them. Not everyone has the luxury of developers, designers, or analysts who can help turn big ideas into reality. Even if you do, you still need to compete for time and help with the rest of your organisation. But times

13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical) Read More »

New York’s Proposed Digital Ad Tax Sparks Backlash from Small Businesses

A proposed tax on digital advertising in New York has small businesses sounding the alarm. Senate Bill S.173, also known as the Digital Ad Tax Act, aims to tax online advertising to fund unemployment programs. But business owners and industry leaders say it will do more harm than good. Internet for Growth, a national coalition

New York’s Proposed Digital Ad Tax Sparks Backlash from Small Businesses Read More »

The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume

Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume alone is completely misleading.  A keyword with 50,000 searches/month sounds like a goldmine, until you realize it’s already in decline. Investing in a fading trend is like buying MySpace stock today. Every keyword follows a lifecycle

The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume Read More »