SEO NEWS
Sharing is caring! Entity Seeking Queries and Semantic Dependency Trees Queries for some searches may be entity seeking queries. Someone may ask, “What is the hotel that looks like a sail.” That query may look for an entity such as the building, the Burj Al Arab Jumeirah. That entity may be identified by looking at […]
Entity Seeking Queries and Semantic Dependency Trees Read More »
Sharing is caring! I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). Personalized Knowledge Graphs are structured information about entities personally related to a particular searcher, the attributes of those entities, the classifications of those entities, and knowledge about relationships between those entities, and
Where will we go with Personalized Knowledge Graphs? Read More »
Earned media is publicity gained organically from promotional efforts, like press coverage, social media mentions, and search engine rankings. But why is earned media important? And how can you get more of it? In this post, we’ll explore: Earned media vs. paid media vs. owned media If money changes hands at any point, that’s not
What is Earned Media? 7 Ways to Get It Read More »
Sharing is caring! Changes to How Google Might Rank Image Search Results We are seeing more machine learning in how Google ranks pages and images in search results. That may leave what we know as traditional, or old school ranking signals behind. It is worth looking at those older ranking signals because they may play
How Google Might Rank Image Search Results Read More »
Sharing is caring! Entity Seeking Queries and Semantic Dependency Trees Queries for some searches may be entity seeking queries. Someone may ask, “What is the hotel that looks like a sail.” That query may look for an entity such as the building, the Burj Al Arab Jumeirah. That entity may be identified by looking at
Entity Seeking Queries and Semantic Dependency Trees Read More »
Sharing is caring! I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). Personalized Knowledge Graphs are structured information about entities personally related to a particular searcher, the attributes of those entities, the classifications of those entities, and knowledge about relationships between those entities, and
Where will we go with Personalized Knowledge Graphs? Read More »
Last week Google began testing showing the Google Guaranteed badge in the Google Local pack and Google Maps listings for some businesses. Joy Hawkins first reported this on November 18th and others do seem to have seen it after. Here is a screen shot from Joy’s post: Greg Sterling covered this as well on Search
Google Guaranteed Badge Displaying In Google Local & Maps Results Read More »
There are a number of publishers, including Anna Dubenko, the Deputy Audience Director at The New York Times, who are not happy how Google shows that “Quotes In The News Box.” The issue is, she said, the quotes can be taken out of context because Google is not showing enough context. This is a screen
Some Publishers Dislike Google’s Quotes In The News Box Read More »
Google’s John Mueller said on Twitter that just because someone is copying your content, that doesn’t mean your pages will rank lower in Google Search. He said “others copying your content wouldn’t be reason for your pages to rank lower.” This answer was in response to the a concern about people scraping his site and
Google Says Others Copying Your Content Wouldn’t Make You Rank Lower Read More »
Google is testing a new feature in featured snippet results that overlay data elements from other web sites, not the site in the featured snippet. The featured snippet shows a dotted underline, that when you scroll your mouse cursor over, it overlays content from a different site. I can replicate this using Chrome in incognito
Google Featured Snippets With Overlay Links To Other Sites Read More »