SEO NEWS
What triggers an AI Overview? What types of queries are most likely to generate an AIO, and which are relatively safe? Can we predict where AIOs will appear, and even target SERPs without them? To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 […]
What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed Read More »
Marketers Pressed to Prove Social Media’s Real Business Impact, Says Info-Tech Research Group Let’s be honest—most brands are flying blind on social media. They post, boost, hashtag, and hope the numbers add up. But too often, they don’t. Info-Tech Research Group is shining a light on the issue with new data and a clear plan.
Why Most Brands Fail at Social Media—And How to Fix It, According to Info-Tech Read More »
Snapchat is tightening the screws on ad quality again. Integral Ad Science (IAS), a major media measurement firm, announced an expanded partnership with Snap that extends third-party measurement coverage across Sponsored Snaps and Snapchat’s chat ads. This means advertisers can finally apply the same verification standards to chat inventory that they expect across video, display,
IAS and Snap Team Up to Give Advertisers Real Proof Their Ads Actually Work Read More »
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions and visits. This cookie is
Marketing 360® Rolls Out Done-For-You Content Plan Read More »
Expert analysis and commentary on ICANN’s latest move to secure the Internet’s future. ICANN Addresses Digital Identity and Global Internet Unity at Web Summit The Internet Corporation for Assigned Names and Numbers (ICANN) is preparing for a defining moment in Internet history. At this year’s Web Summit in Lisbon, the nonprofit behind the Domain Name
ICANN Sounds the Alarm on a Divided Internet Read More »
Every PPC manager has lived it: the caffeine-fueled hours of prepping campaigns, polishing ad copy, and building promo extensions before Black Friday hits. You’ve mapped out budgets, tested creative, and lined up automations to make sure everything runs smoothly. Then, Friday morning arrives. Traffic spikes. Conversions start climbing until one of your top-performing campaigns suddenly
7 Google Ads Holiday Campaign Checks You’ll Be Glad You Made Before BFCM Read More »
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back to AI. Its meteoric impact on our industry cannot be overstated. Here are the four themes that defined Ahrefs Evolve 2025 for me. Pro Tip Want to
What You Missed (and Why It Matters) Read More »
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions and visits. This cookie is
Meet Botipedia: The Giant AI Encyclopedia That Makes Wikipedia Look Like a Pamphlet Read More »
What an Underperforming Paid Campaign Looks Like An underperforming campaign often hides in plain sight. Spend keeps climbing, but conversions plateau and engagement steadily falls. These small shifts are early signs that performance is slipping, and waiting too long to act can drain budget and limit growth. When spend rises without a return, or when
How to Find and Fix Underperforming Paid Campaigns Before They Waste Budget Read More »
VAIV, a long-established tech company in South Korea known for data and AI development, has officially launched WHOTAG across worldwide markets. This new SaaS tool aims to give marketers a faster, smarter way to identify influencers, analyze content performance, and gain cultural insight without hours of manual scrolling or spreadsheet hunting. Influencer marketing has grown
WHOTAG Launches Worldwide: Marketers Say It Feels Like “Cheating” in Influencer Search Read More »