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After 24 Years, IAB Wipes the Slate Clean on Digital Ad Agreements – Bill Hartzer Home » Advertising » After 24 Years, IAB Wipes the Slate Clean on Digital Ad Agreements
After 24 Years, IAB Wipes the Slate Clean on Digital Ad Agreements Read More »
Posted on May 20, 2025 Written by Bill Hartzer Global Marketing Leaders Show Interest in gTLDs, But Many Still Don’t Understand the Basics ICANN Survey Signals Strong Support for New Domains Ahead of 2026 Launch Window A new global survey commissioned by the Internet Corporation for Assigned Names and Numbers (ICANN) reveals strong interest
Global Marketers Back gTLDs for Brand Growth Read More »
We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush to game the system. That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in this post: If you’re tricking, sculpting,
LLMO Is in Its Black Hat Era Read More »
President Signs TAKE IT DOWN Act Into Law: A Landmark Step Toward Digital Privacy and Online Reputation Defense – Bill Hartzer Home » Reputation Management » President Signs TAKE IT DOWN Act Into Law: A Landmark Step Toward Digital Privacy and Online Reputation Defense
With Shopify and Milestone Inc. now supporting IndexNow, and Amazon preparing to adopt in the coming weeks, the protocol is transforming how content is discovered, shared, and surfaced online. In this quarter’s IndexNow update, we highlight recent integrations and the growing role IndexNow plays in modern content discovery. IndexNow is emerging as a core mechanism
IndexNow Drives Smarter and Faster Content Discovery Read More »
The search landscape is rapidly evolving. AI-powered discovery, real-time shopping modules, and generative search experiences are changing both the way content is surfaced—and the speed at which it happens. For merchants, that means keeping your product data fresh and findable is no longer optional. It’s essential. But without a unified solution, it’s all too common
IndexNow Enables Faster and More Reliable Updates for Shopping and… Read More »
According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1 2025. That would be 18.3% of all the people on the planet or 26.6% of all internet users. That’s a massive reach. In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see
Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs Read More »
Inside Tencent’s IP War Room: The Global Fight Against Counterfeits Hits New Milestones – Bill Hartzer Home » Branding » Inside Tencent’s IP War Room: The Global Fight Against Counterfeits Hits New Milestones
Inside Tencent’s IP War Room: The Global Fight Against Counterfeits Hits New Milestones Read More »
We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained AI-generated content. At Ahrefs, our machine learning team has built an AI content detector (codenamed bot_or_not). We’re about to release the AI content detector for Ahrefs customers to use, so we decided to put it through its paces
74% of New Webpages Include AI Content (Study of 900k Pages) Read More »
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail through an entirely new kind
15 AEO Tools That Will Help You Optimize for LLMs Read More »