seonews

Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named “Smart Matching.” What is Smart Matching? I have no idea but Google Ads confirmed it was a “small tests that select advertisers have opted into.” But I have no idea what makes this match type “smart.” Greg posted this screen […]

Google’s local panel allows you to message or now chat with some businesses that enable the messaging feature in Google My Business. Previously, Google always called it “message” in the local panel but now Google is testing calling it “chat.” Amy Toman spotted this in action and posted this screenshot on Twitter: Amy said she

For most SEOs, this is very obvious, that it is not about the raw number of links you have to your webpages but rather the quality of those links. Google can and likely does ignore the low quality links, so having a billion low quality links is worthless in many cases. But having one high

Google is now testing a “not helpful” button in the local reviews within local listings in Google Maps and Google Search. Tom Waddington spotted this and posted the screenshot below on Twitter. Here is that screenshot: Google did launch the helpful button in reviews like five years ago. Now, you just see the thumbs-up icon,

GUESTS & RESOURCES Episode Overview: Join host Ben as he continues his conversation with Rand Fishkin, co-founder, and CEO at SparkToro. Together they discuss the importance of understanding your audience. Rand kicks off the discussion with his career path and his decision to move away from SEO. His current position stems from a clause in

On a bit of a gloomy day, Dan Toplitt was out in my neighborhood and stopped by to get on the vlog. Dan and I met prior to him becoming an SEO, he worked for a client of mine in the online scholarship world. He first experienced SEO by working with our company. Dan is

GUESTS & RESOURCES Episode Overview: Join host Ben as he concludes his conversation with Rand Fishkin, co-founder, and CEO at SparkToro. Together they discuss the importance of integrating PR, social influencers, and SEO. SEO is evolving and overlapping with other marketing initiatives like influencer outreach, PR channels, and social media. Google is looking at these

We have seen Google branded kippahs or yarmulkes before but here is one from the Jewgler, Matthew Yeager. He shared this photo with me on Friday and I figured I’d share it here since you all see me wearing a kippah in my videos. Matthew said on Twitter “You are correct, I am indeed a

GUESTS & RESOURCES Episode Overview: Join host Ben as he kicks off a series of conversations around SEO with Rand Fishkin, co-founder, and CEO at SparkToro. Together they discuss the evolution of SEO and search marketing from the viewpoint of Rank Fishkin. Rand and Ben dive into the topic of search marketing and how it

Google added support for regional availability and pricing to Google Merchant Center / Google Shopping feeds in the United States. Regional availability and pricing let you provide product availability and variable pricing based on your business presence and the location of your customer base. Basically, you can now tell Google if your products are (a)