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Marketers Are Done Renting Audiences—Email Is Back and It’s Serious Business

Posted on June 4, 2025 Written by Bill Hartzer A new report and ebook from GetResponse makes one thing clear: brands are tired of playing landlord to someone else’s audience. Based on feedback from more than 1,300 marketers, the message is sharp—if you don’t own your audience, you risk losing everything. In 2025, that risk […]

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Orange 142 Drops New Social Media Playbook—And It’s Packed With ROI-Focused Moves

Posted on June 5, 2025 Written by Bill Hartzer Social media isn’t just where brands get noticed. It’s where trust is built, buying decisions are made, and marketing budgets either pay off—or don’t. Orange 142, part of Direct Digital Holdings, just published a new social media best practices guide that aims to move marketers away

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Lost in Google, TikTok, and AI? SOCi Says It Has the Map—and the Math to Prove It

Posted on June 3, 2025 Written by Bill Hartzer In a world where marketing teams are getting buried under Google, TikTok, Instagram, and AI chat outputs, SOCi is offering something unexpected: breathing room. A new study conducted by Forrester Consulting, commissioned by SOCi, highlights the results of moving local digital marketing tasks into one platform.

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How To Find Pages On Your Site That ChatGPT May Be Hallucinating

As AI chatbots like ChatGPT become increasingly popular, more users are landing on your website via links shared directly from these tools. Sometimes though LLMS like ChatGPT send visitors to URLs on your site that don’t actually exist. These “hallucinated URLs” are URLs that ChatGPT got wrong, made up, or used a URL that you

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