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AI assistants are rewriting the rules when it comes to visibility on the web. The websites they mention are chosen based on different criteria than traditional search rankings. Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of the topics being discussed. […]
Here’s Who Gets Favored & Who Gets Shunned in the New Era Read More »
Globant Unleashes FUSION: AI Marketing Agents Built to Do the Work – Bill Hartzer Home » Advertising » Globant Unleashes FUSION: AI Marketing Agents Built to Do the Work
Globant Unleashes FUSION: AI Marketing Agents Built to Do the Work Read More »
The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots are soaking up all the data they can to train and power their AI assistants. The problem is that AI bots are new to web crawling. They’re still making some silly crawl decisions, bumping around,
AI Bots Are Closing in on Search Engine Bots Read More »
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at the costs and budgets associated with AI content. How much does AI content cost? Are companies investing more, or less? Read the full research report Download and read the
AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report] Read More »
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking at the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier than human content? Read the full research report Download
Websites Using AI Content Grow 5% Faster [+ New Research Report] Read More »
Posted on June 17, 2025 Written by Bill Hartzer ROR Partners, known for performance marketing built on data and AI, has announced its acquisition of Incline Marketing, a Florida-based agency focused on SEO and organic growth strategies for home service companies. The deal brings together two very different—but highly compatible—marketing models. ROR has deep roots
ROR Acquires Incline Marketing to Supercharge Local SEO for Home Services Read More »
As an increasing number of people now work and live in more diverse locations post COVID and the demand for home delivery and onsite services has risen in parallel, more organizations find themselves looking for assistance solving the vehicle routing problem (VRP). VRP is the omnipresent dilemma of finding a set of optimized routes for
Solving the Vehicle Routing Problem with RouteSavvy and… Read More »
As we approach the final stretch, this is a reminder that all Microsoft Bing Maps for Enterprise Basic (Free) accounts will be retired on June 30, 2025. If you’re still using an unpaid Basic Account and key, now is the time to act to avoid service disruptions. This change is part of
Bing Maps for Enterprise Basic Account shutdown June 30,2025 Read More »
If you’re not optimizing for Bing, you’re leaving valuable search opportunity on the table. Bing powers a wide range of AI and search experiences — including Yahoo, DuckDuckGo, Microsoft Start, and AI tools like ChatGPT and Inflection.ai. We handle billions of queries each month, connecting users to relevant information across Microsoft Edge, Windows, and the
Start Using Bing Webmaster Tools to Improve Your Site Visibility |… Read More »
A zero-click search is when someone Googles a question and receives the answer right away, without needing to click or visit any other websites–including yours. This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better at creating zero-click searches, and that means
Welcome to Zero-Click Search. Please Leave Your Traffic at the Door. Read More »