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Here is a good line from Google’s John Mueller who responded to someone asking for less algorithmic updates; he said “here’s a secret: there will never be stability, unless someone turns off the internet.” This was on Twitter where someone was complaining about all the updates and how hard it is to stay on top […]

Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is “seeing a growing number of instances where this is the case.” Ginny Marvin of Google under the AdsLiasion account responded that in

Google has announced less than 12 days before the event kicks off that they are bringing back the Google Search Central Unconference. It is on June 21st at 3PM UTC (11am ET) and you can register over here. The unconference is basically a more fluid, less presentation oriented event where the attendees actively participate in

Google has released version 8.0 of the Google Ads API that includes a ton of new features including cross-account bidding strategies, label retrieval, CallAdInfo support, cart data support for conversions, smart campaign support and much more. Version 7.0 of the Google Ads API was released on April 28, 2021, only 6 weeks ago. Google even

If you visit the Google office in Zurich you may have to enter a door that has this big G logo on it. At first, it kind of looked like a fancy garage door but as you look closer, it is just a fancy door in one on one of the floors in the Google

Google said that if you don’t need an XML sitemap file anymore, all you need to do is delete the sitemap file from your server and CMS. There is not much more you need to do after that, just delete it. Here is John Mueller of Google’s tweet on this: If you don’t need the

Google has posted that it may begin to start automatically adding location extensions to some of your Google Ads. Google wrote this in a Google help document saying “if you have not added locations to your account, Google Ads may automatically match your business to known locations.” Google wrote and highlighted it in red: Important:

Google’s John Mueller was asked if templated content above the fold can rank in Google Search, where the unique content is below the fold. John Mueller said “the important part for us is really that there is some amount of unique content in the above the fold area.” So yes, you need to show some

Google has added support to mark a product as back ordered for its product rich results. You can now set the availability property with a BackOrder value to communicate to Google Search that the item is back ordered. Google added this new value to the recommended properties availability section of the product structured data developer