seonews

Google On Accented Characters – Do You Use Both Accented & Not Accented Versions

Google’s John Mueller was asked in the video hangout this past Friday if how to handle brand or product names with accented characters, like maybe Škoda Auto via Skoda Auto. Do you use the word spelled Škoda with the accent in the name or Skoda without it? The answer is probably include both variations in

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Search & Market Insights — Lisann Kohnke // Searchmetrics

 GUESTS & RESOURCES Episode Overview: Lisann Kohnke, Head of Insights at Searchmetrics, joins Benjamin Shapiro to discusses leveraging search data within your organization, translating keywords and category data to assess trends in your market and how communicate the value of these metrics. Using a recent example of changing trends in the market, Lisann explains

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