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IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know – Bill Hartzer Home » Advertising » IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know
IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know Read More »
Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re not alone. Many aspiring entrepreneurs believe that product research is a complex and expensive process reserved for big companies with huge budgets. The good news is that’s no longer true. Today, anyone with an internet connection can uncover
The Lean Guide to Product Research Read More »
Simon Data Flips the Script on Marketing with AI Agents – Bill Hartzer Home » AI » Simon Data Flips the Script on Marketing with AI Agents
Simon Data Flips the Script on Marketing with AI Agents Read More »
Posted on June 26, 2025 Written by Bill Hartzer Yoast SEO has launched a Google Docs integration that brings live SEO (Search Engine Optimization) and readability feedback directly into the writing process. The tool is part of Yoast’s continued effort to support marketers, writers, and businesses where they’re already working—this time, inside one of
New Yoast Add-On Turns Google Docs Into an SEO Power Tool Read More »
Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going by our new custom event tracking in Web Analytics). I wanted to see if other sites were experiencing any AI traffic growth–especially now that zero-click search has taken hold. We decided to update the findings of our March AI traffic
AI Traffic Has Increased 9.7x in the Past Year Read More »
Google Review Extortion Text Message – Scam Warning for Business Owners – Bill Hartzer Home » Local Search » Google Review Extortion Text Message – Scam Warning for Business Owners
Google Review Extortion Text Message – Scam Warning for Business Owners Read More »
Going into this study, I suspected that domain-level link metrics would not be a good predictor for mentions. I was expecting Google AI Overviews to show more of a correlation since they may use some of the traditional search signals, whereas the other systems may not. For traditional search, usually the page-level metrics are more
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions Read More »
Posted on June 24, 2025 Written by Bill Hartzer The Social Media Pros, a digital marketing agency with a tight focus on the home services sector, has been acquired by Medalist Holdings Group. This marks the first official acquisition under Medalist’s operating entity, Gray Street, LLC. Founded in 2019 by Sean Houchins, The Social Media
Marketing Exec Buys Social Media Firm in Deal That Signals Big Plans Read More »
Google is forever telling us that AI search is better quality… When they [users] get to a decision to click out, it’s a more highly qualified click… What we hope to see over time—and we don’t have any data to share on this—is more time spent on site, which is what we see organically in
AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors Read More »
AI is all anyone can talk about right now–and for good reason. It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in a space moving this fast, most stats you find are already out of date. So we did the digging for you. Here are 80+ current, credible,
80+ Up-to-Date AI Statistics for 2025 (No Stale Sources) Read More »