seonews

When you advertise with Google Ads, you’re able to reach customers at the exact moment they search for what you’re offering. But, if you’re not properly optimizing your Google Ads account, it’s much too easy to waste a lot of ad dollars.  In this guide, we’re breaking down exactly how our team of PPC experts

This is a long one, so grab your favourite beverage and settle in. Everything that follows is based on my own experiences and opinions, so don’t take it as SEO gospel. I’m just one dude bleating into the void. Whether you work in tech/product or audience growth or editorial, the topic of URLs tends to

A Guide to SEO Competitor Analysis In this post, we are going to cover concepts in regard to looking at competition from an SEO perspective. There are a number of ways to accomplish this and below are a few tried and trusted methods for understanding what your competitors are doing. There is much more to

Following on from the previous edition where I explained (almost) everything you need to know about URLs, it’s logical to discuss next what you can do with URLs: Create links. Have you ever done a Google a search for news stories on a specific topic, say ‘Arnold Schwarzenegger’, and see a first ranked result that

How to Create an Optimal Google Ads Campaign Structure Campaign structure is eminently important to your Google ads account for many reasons. The structure of your account includes campaigns, ad groups, keywords, negative keywords, ads, and other targeting methods which will allow you to easily manage your ads account, run tests, and simplify reporting. There

When John Shehata and myself decided to launch the News & Editorial SEO Summit (NESS) last year, it was one big experiment. Neither of us had ever organised an event before, and we didn’t know if there was sufficient interest in the publishing industry for an event dedicated purely to SEO for one specific niche