Ahrefs

Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions

Going into this study, I suspected that domain-level link metrics would not be a good predictor for mentions. I was expecting Google AI Overviews to show more of a correlation since they may use some of the traditional search signals, whereas the other systems may not. For traditional search, usually the page-level metrics are more

Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions Read More »

My Exact 7-Step Framework for Brand SEO (With Templates)

Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived.  However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can no longer be ignored

My Exact 7-Step Framework for Brand SEO (With Templates) Read More »

Websites With More Organic Search Traffic Get Mentioned More in AI Search

I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites are popular, even if the search system changes. I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT,

Websites With More Organic Search Traffic Get Mentioned More in AI Search Read More »

Here’s Who Gets Favored & Who Gets Shunned in the New Era

AI assistants are rewriting the rules when it comes to visibility on the web. The websites they mention are chosen based on different criteria than traditional search rankings. Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of the topics being discussed.

Here’s Who Gets Favored & Who Gets Shunned in the New Era Read More »