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5 Questions With Kevin Indig

“Five questions with…” features SEO professionals and marketers of all experience levels. To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da Vinci to shame. (Or maybe not!) 1. How did you get into SEO? I was

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The Only Guide You Need

Resource page link building is nothing new, but it remains a popular link building tactic. How popular? According to Aira’s 2022 State of Link Building Report, 24% of SEOs use it: Here are three reasons why: It works. It’s scalable. It’s relatively easy. In this guide, I’ll explain how to build links from resource pages in

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How Many & Which Ones

Typical advice says that there are five to 10 content marketing goals and that you can hit them separately with different types of content. I think there are two mistakes in this approach. First, it mistakes goals for outcomes of content marketing.  Second, you shouldn’t design to hit only one of those “goals” because it

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