Ahrefs

How can you prove to your boss, client, or other stakeholders that you’re not wasting your time with your SEO efforts? The best way is to share regular SEO reports with them that track the performance of your SEO campaign. SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds […]

At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a

So, you’ve got some bad backlinks? Maybe you’ve paid for some shady links, or a competitor has targeted your website with link spam. Whatever the cause, you’ll want to know what to do next—especially if you’ve received a manual action. In this article, I’ll share how to remove backlinks and consider the different approaches for

SEOs have access to so much data that sometimes, it’s hard to know what to do with it all. I’ve been experimenting with visualizing Ahrefs data using GPT-4, so I thought I’d share the results with you all. We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the

For a few hundred bucks, you can hit the big red “publish” button and use generative AI to write every article you’ve ever wanted to write. It’s sorely tempting. But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the

Product pages are where the final decision to purchase a product is made. By optimizing them for SEO (and adding a sprinkling of UX), you’ll increase the chances of attracting more visitors and converting them into loyal customers. In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized

Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it up to “an expensive, fruitless endeavor.” Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference.

Get the week’s best marketing content Isn’t the web a wonderful place? You asked for types of SEO, and well, your wish is my command. Here are all SEO types known to humankind, up to the minute! But no worries, we’ve organized them neatly to save you a headache. Click the links to explore a

Everyone in SEO uses ChatGPT. But even after all these months, I still see many folks using it wrong. Let’s explore three common mistakes and how you can fix them. Mistake 1: Asking it questions it doesn’t have the answer to Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t

Buying a website can help you reach a new audience, get a foothold in a new market, expand your business online, or earn “passive” income. It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases come equal. In this post, we