Ahrefs

Content marketing can become complicated and effortful very quickly. Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find ways to automate some of these processes to let them focus on what really matters. So, […]

SEO specialists are responsible for improving a website’s visibility in organic search results. But what exactly do they do? What skills and qualifications do they need? And how can you become one? To find out, I looked through 52 SEO specialist job listings on Indeed and SEOJobs. Sidenote. I only focused on job descriptions that

SEO can be excruciatingly slow to take effect sometimes, so if you’re under pressure to prove the value of SEO early on, how can you speed up the time it takes to get results? In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus

There’s one thing standing between you and several days of SEO, socializing, and Singaporean sunshine: your boss (and their Q4 budget 😅). But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. About Ahrefs Evolve 2 days in sunny

SEO guarantees are one of the biggest tools agency sales teams use to turn prospects into clients. But they can often be scams or promise results that are achieved unethically. For instance, here’s a popular SEO guarantee:  And another possibly too-good-to-be-true guarantee:  Not to mention this oh-so-safe and completely risk-free guarantee offering a “huge amount”

After half a decade of blogging experience, I’ve learned that when it comes to promoting your blog, there are only three ways. No matter how many listicles you browse, every tactic you see falls into one of these three categories. Imagine being able to share your content with hundreds or thousands of people with one click.

Franchise SEO is simple. It’s basically local SEO multiplied by the franchise’s number of locations, right? Wrong! With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises. It’s split up into

I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The result? Weak correlations all around. This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores

SEO tracking involves regularly checking a set of metrics to evaluate a website’s performance in search engine results. Some of the most widely adopted metrics include keyword rankings, organic traffic, conversions, and referring domain growth. Tracking the right metrics is crucial for SEO (search engine optimization) success. You need them to analyze your SEO performance,

How do you tell the difference between a good SEO and a bad one? Look at their SEO reports. Bad SEO reports – Don’t communicate the work you’ve done effectively Good SEO reports – Share useful insights and provide a logical overview of the work I’ve seen many SEO reports from consultants, in-house teams, and agencies. I