Ahrefs

Your brand is being talked about on YouTube right now—and you probably have no idea what’s being said. YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach human audiences—they teach AI how to recommend your brand. […]

If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers, they win attention and trust before searchers even know you exist. This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility,

AI assistants like ChatGPT, Gemini, and Perplexity have become the new places people turn to for answers—handling millions of prompts every day. Even Google now uses AI to generate summaries right at the top of search results. This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the

Get the week’s best marketing content We analyzed our Brand Radar database of 108 million AI Overview queries to see which countries have the most AI Overviews present in Google search results. These are the top 50 countries with the biggest proportion of AI Overviews worldwide. Top 50 countries with the most AI Overviews We

Your brand presence shouldn’t depend on luck, algorithms, or guesswork. It should be built and improved with precision so you show up in all the places that matter, exactly as you want to be represented.  That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and

Ask ChatGPT, “How much does SEO cost?” and you’ll likely see Ahrefs cited as a source. Ask Claude about email marketing benchmarks, and Mailchimp’s data appears. Search Perplexity for project management tips, and Asana’s guides get referenced. At first glance, it looks like only big brands get cited in AI answers. Wikipedia alone accounts for

I analyzed the top 1,000 pages ChatGPT cited in September 2025 using Ahrefs Brand Radar, to understand what types of content AI is referencing right now. You can repeat this analysis yourself pretty easily. Just do an open database search in Brand Radar, head to the “Cited pages” report for your desired AI assistant, and export

How many clicks and impressions come from rankings beyond Google’s first page? To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen. 96.98% of desktop clicks happen in the top 10 In August

Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do.  This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to

We’ve published 70 episodes of the Ahrefs Podcast. That’s almost 100 hours of content. But even if you’re our most loyal fan, there will still be plenty of insights that you’ve missed or have forgotten already. Many of these ideas are too good to let vanish. So we went back through our catalog and rescued