SAN FRANCISCO, MAY 05, 2022 (GLOBE NEWSWIRE) — Look Left Marketing, a public relations and digital content technology company and marketing agency, announced today that Matt Raven, vice president and head of digital, will be speaking at the Healthcare and IT Marketing Conference ( HITMC) 2022.
In his session entitled, Optimizing Content to Drive Organic Traffic Growth, Raven will cover the science behind the art of content mapping for inbound marketing plans and why brands should also incorporate SEO data to improve their strategies.
The annual conference brings together the largest community of B2B and B2C healthcare marketers for focused sessions and networking. Sessions will take place on May 9 at 11:35 a.m. ET in Foxborough, MA. A summary of the top takeaways is available on the Look Left Marketing blog.
“Despite the time and resources spent developing assets, more than 90% of content published online never receives a single click,” says Raven. “As healthcare companies become educators and publishers, they need to talk to buyers and bots. My session will outline ways companies can successfully implement a digital content strategy, and I will present examples of how we have achieved this with our own clients.
If you are interested in content, digital marketing, SEO or public relations services, contact Look Left Marketing at hello@lookleftmarketing.com.
Look Left Marketing is a digital content marketing and public relations firm specializing in infrastructure technology. Agency clients include some of the most innovative and disruptive companies in security, cloud, big data, open source, software-defined services, connectivity, health IT, AI, and automation—all the bits and bytes that make the digital world smarter, faster and more efficient. safer.
ContactGeena PickeringLook Left Marketingmarketing@lookleftmarketing.com