If you’ve ever read Axios, you’ll remember it. At least that’s what Ryan Kellett, vice president of audience at Axios, hopes.
The article on Axios has a distinctive look. It’s all in the name of Smart Brevity.
Smart brevity: “Axios makes you smarter and faster on important things.” That is their mission. And they have five great guides:
What about SEO? Axios had 24.8 million visitors in March, with 16% of traffic coming from organic search, according to Semrush’s online traffic check. (By comparison, the New York Times is the largest news site with more than a billion visitors in March – but Axios doesn’t cover nearly as many topics as the Times, CNN, or other major news publishers.)
The news is incredibly competitive. And Smart Brevity seems to be at odds with what many consider to be SEO best practices. Namely, longer and more is better.
So how does Axios make SEO and Smart Brevity work together?
Go deeper. Here are highlights from my recent questions and answers with Kellett. It was arranged for its cleverness and brevity.
SEO is the entry point. For Axios, the audience always comes first. Kellett said Axios provides reliable latest news and insights in the smartest and most efficient way possible. So what role does SEO play in Axios? Here is what Kellett said:
One exception: Axios Pro, which is a specialized news subscription. Professional readers coming from the search may be looking for a specific company or individual covered by Axios, Kellett said.
Smart Brevity is the core of the Axios. It’s hard to stand out in a crowded newsroom. Extending the content would go against everything Axios is trying to do. Kellett believes that shorter is better. And that most online news articles could benefit if they were shorter and more readable:
Why axioms matter. As Kellett pointed out, Axios articles have a distinctive look. And this look has an internal name in Axios: axioms. The style can be traced back to Axios co-founder Mike Allen’s lead newsletter, Axios AM. Kellett said the axioms have a contentious value for SEO – but an indisputable value for their audience:
“Start with a good place and optimize from there.” Their home default CMS settings help encourage journalists to write good URLs and SEO-friendly titles. Axios doesn’t have a separate search team outside of its larger audience group, so it relies on its information desk, copy editing teams and audience every day, Kellett said.
Headlines are one area that Axios regularly tries to improve to improve efficiency. Their teams do this manually by looking at performance and going to CMS. Axios does not use any automated address testing.
5 Axios SEO best practices
1. SEO education. Kellett said this is ongoing and is an important part of monitoring SEO changes.
2. Authority and depth. Axios and CNN.com. They don’t cover every single topic under the sun. Kellett said Axios is focusing on strengthening its areas of power:
4. Speed. For the latest news, Axios is fast. Really fast.
5. Pillar and evergreen contents. Axios publishes more than just short articles.
Latest news about Axios SEO: Axios has just hired its first SEO director: Priyanko Vora, formerly Quartz’s audience editor. It will help further develop Axios’ SEO practice.
Axios SEO tool of choice. “For now, we’re a Semrush store,” Kellett said. Although he is personally in favor of exporting GSC data to Google Spreadsheets.
The most important KPIs or SEO metrics? Cruel referrals are most important to Kellett. Also, the percentage of total traffic transmitted from the search.
“Although, of course, I’ll also celebrate anyone in our newsroom who sends me a screenshot when Axios is in the Top Stories carousel,” Kellett said.
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About The Author
Danny Goodwin is the senior editor of Search Engine Land. In addition to writing daily about SEO, PPC and more for Search Engine Land, Goodwin also manages a list of Search Engine Land experts. It also helps program our series of conferences, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was executive editor of the Search Engine Journal, where he led editorial initiatives for the brand. He was also an editor at Search Engine Watch. He has spoken at a number of major search conferences and virtual events, and has gained his expertise from a number of publications and podcasts.
Where is Axios located?
Axios (stylized as ΛXIOS) is an American news site based in Arlington County, Virginia. It was founded in 2016 and started the following year by former Politico journalists Jim VandeHei, Mike Allen and Roy Schwartz.
Who are Axios’ competitors? Axios’ best competitors are Cherwell Software, Accuweather, inkl and So. Fa. dog. Axios is a news and media company.
What does Axios stand for?
“Axios!” (Greek á¼ (Î¾Î¹Î¿Ï ‚,“ worthy ”,“ deserved ”,“ fit ”) is an acclamation accepted by the early Syrian Orthodox Church, the Eastern Orthodox Church and the Byzantine Eastern Catholic Churches and made by the faithful at consecration. bishops, priests and deacons.
What does Axios mean in Latin?
‘Axios! “is actually Greek, ἑ Î¾Î¹Î¿Ï ‚and means‘ worthy ’; it is usually translated with the inserted verb “he is worthy”. 6.
What does Panta Axios mean?
Panta axios (Î Î¬Î½Ï Î ± Î¬Î¾Î¹Î¿Ï ‚): this also means“ always worthy ”and is called the godfather at baptism.
How many employees does Axios have?
AXIOS was founded in 2016 and its current CEO is Jim VandeHei. Since its inception 6 years ago, AXIOS has grown to 380 employees.
Is Axios a good place to work?
89% of Axios employees say this is a great place to work compared to 57% of employees in a typical US-based company.
Where is Axios media located?
Axios Media is located in Arlington, Virginia, United States.
Where is Axios media located?
Axios Media is located in Arlington, Virginia, United States.
Who is Roy Schwartz?
Roy Schwartz is the co-founder and president of Axios, which was founded in January 2017 with Jim VandeHei and Mike Allen. Schwartz is a former revenue director for POLITICA, a digital media company that has changed and forever changed political and political journalism in Washington, New York and Europe.
Who is the CEO of Axios?
James VandeHei (born February 12, 1971) is an American journalist and businessman who is the co-founder and CEO of Axios and a former CEO and co-founder of Politico. Prior to that, he was a national political reporter for The Washington Post, where he worked as a White House correspondent.
Who is the CEO of Axios?
James VandeHei (born February 12, 1971) is an American journalist and businessman who is the co-founder and CEO of Axios and a former CEO and co-founder of Politico. Prior to that, he was a national political reporter for The Washington Post, where he worked as a White House correspondent.
What does Axios mean? “Axios!” (Greek á¼ (Î¾Î¹Î¿Ï ‚,“ worthy ”,“ deserved ”,“ fit ”) is an acclamation accepted by the early Syrian Orthodox Church, the Eastern Orthodox Church and the Byzantine Eastern Catholic Churches and made by the faithful at consecration. bishops, priests and deacons.
Who is owner of Axios?
| show Screenshot | |
|---|---|
| The owner | Axios Media Inc. |
| Key people | Jim VandeHei (Founder, CEO) Mike Allen (Founder, CEO) Roy Schwartz (Founder, Chairman) |
| Employees | 60 (since 2017) |
| URL | www.axios.com |
How old is Jim VandeHei?
Who is Roy Schwartz?
Roy Schwartz is the co-founder and president of Axios, which was founded in January 2017 with Jim VandeHei and Mike Allen. Schwartz is a former revenue director for POLITICA, a digital media company that has changed and forever changed political and political journalism in Washington, New York and Europe.
Is Jim VandeHei married?
Where does Jim VandeHei live?
Bush is the executive producer of the critically acclaimed sex trafficking film “I’m Jane Doe.” Jim and Autumn have three children and live in Alexandria, Virginia.
Who is Roy Schwartz?
Roy Schwartz is the co-founder and president of Axios, which was founded in January 2017 with Jim VandeHei and Mike Allen. Schwartz is a former revenue director for POLITICA, a digital media company that has changed and forever changed political and political journalism in Washington, New York and Europe.
Where is Axios media located?
Axios Media is located in Arlington, Virginia, United States.
Who is Roy Schwartz? Roy Schwartz is the co-founder and president of Axios, which was founded in January 2017 with Jim VandeHei and Mike Allen. Schwartz is a former revenue director for POLITICA, a digital media company that has changed and forever changed political and political journalism in Washington, New York and Europe.
Why is fetch better than Axios?
Axios has the ability to intercept HTTP requests. Acquisition by default does not provide a way to intercept requests. Axios has built-in support for transfer progress. Acquisition does not support upload progress.
How is Axios different from Fetch? Fetch’s body needs to be compressed, Axios’ data contains an object. Acquires does not have a url in the request object, Axios has a url in the request object. The retrieval request function includes the url as a parameter, and the Axios request function does not include the url as a parameter.
Is Axios a wrapper around fetch?
Axios API as an 800-byte extraction wrapper.
What is fetch wrapper?
The following retrieval wrapper contains methods for generating HTTP get, post, put, and delete requests, automatically handles parsing of JSON data from responses, and throws an error if the HTTP response fails (! Response.
Does Axios use fetch or XHR?
Use Axios (or XMLHttpRequest) to track progress. If you are writing to a service technician, use Fetch. Otherwise, use what is more convenient for you.
Why fetch is better than XHR?
Another difference is that retrieval requests cannot be replayed in developer tools. And in my experience, fetch can request files, but XHR can’t. Reporting in 2021, it is still not possible to track progress for requests (or responses) created with the Retrieval API. XMLHttpRequest thus dies a slow torturous death, if at all.
Is fetch better than AJAX?
Fetch is compatible with all the latest browsers, including Edge, but not with Internet Explorer. So if you are looking for maximum compatibility, you will continue to use Ajax to update your website. If you also want to communicate with the server, the WebSocket object is also more convenient than retrieving.
Why should I use fetch API?
The fetch () API is fully capable of reproducing key Axios features and has the added advantage of being available in all modern browsers. In this article, we will compare fetch () and Axios to see how they can be used to perform different tasks and by the following properties: Basic syntax.
What are the advantages of Axios?
Advantage of Axios over Fetch API
- supports older browsers.
- has a way to interrupt the request.
- has a way to set a response timeout.
- has built-in CSRF protection.
- supports upload progress.
- performs automatic JSON data conversion.
Why we use Axios in react?
In ReactJS, Axios is a library used to create HTTP requests that are present outside. This is evident from the fact that sometimes in React applications we may need data from an external source. Such information is quite difficult to obtain so that it can be displayed normally on a website.
Is Axios better than request?
Axios Has Interceptors Interceptors allow you to run code or change the request and / or response before the request and / or response starts. Axios supports promises and has the ability to perform asynchronous operations before required or before promises. then or the catch is made.
Is Axios a good company to work for?
89% of Axios employees say this is a great place to work compared to 57% of employees in a typical US-based company.
How much do Axios journalists earn? The average annual salary of an Axios Reporter in the United States is about $ 67,145, which is 57% above the national average.
How many employees does Axios have?
AXIOS was founded in 2016 and its current CEO is Jim VandeHei. Since its inception 6 years ago, AXIOS has grown to 380 employees.
Does Axios pay well?
Axios ’average salary ranges from about $ 57,754 per year for a collaborator to $ 129,515 per year for a software engineer. Axios employees rate the full package of benefits and benefits with 4.3 / 5 stars.
How much does a PCF make?
| Job title | Range | on average |
|---|---|---|
| Credit supervisor | Range: $ 25,000 – $ 86,000 (estimated *) | Average: $ 47,684 |
| Head of distribution center | Range: $ 52,000 – $ 97,000 (estimated *) | Average: $ 71,047 |
| Distribution Manager | Range: $ 48,000 – $ 94,000 (estimated *) | Average: $ 67,282 |
| Electrical foreman | Range: $ 58,000 – $ 97,000 (estimated *) | Average: $ 75,372 |
Is HubSpot a good company to work for?
HubSpot was voted the # 4 best place to work in 2021 after the Glassdoor Employees’ Choice Awards. Today we are pleased to announce that the HubSpot (NYSE: HUBS) was named the # 4 best place to work in in 2021.
Is HubSpot a great place to work?
With the Glassdoor Employees ‘Choice Award, HubSpot was chosen as the # 2 best place to work in 2022. Today we are pleased to announce that HubSpot # 2 is the best place to work in 2022 according to the Glassdoor Employees’ Choice Award!
What is working at HubSpot like?
Fast learning and flexibility HubSpot is an amazing company with the right balance between work and private life. The company is changing very fast as it is a large organization. This gives employees many opportunities to develop new projects and learn different skills.