Yellow Pages is celebrating Canadian entrepreneurs this month in a big way — with a $10,000 prize that could completely transform one small business’s online presence. The company’s new Digital Marketing Transformation Contest marks Small Business Month with a nationwide call to action: it’s time to give one deserving entrepreneur the tools to thrive online.
A Century-Old Brand Helping Small Businesses Compete in a Digital Era
For more than 100 years, Yellow Pages has been the go-to name for connecting local businesses with their customers. From print directories on kitchen counters to search listings on smartphones, the company has adapted with the times — and now it’s paying that experience forward. The contest gives one winner access to a full year of professional digital marketing support valued at $10,000, aimed at real, measurable growth.
According to Sherilyn King, President and CEO of Yellow Pages, the contest reinforces the company’s mission. “This contest, launched in celebration of Small Business Month, reflects our mission to support entrepreneurs who inspire, employ, and serve Canadians in communities nationwide,” she said. “That commitment remains at the heart of everything we do today, and this initiative is another way we are showing it.”
What the Winner Receives
The prize package combines practical marketing tools with expert guidance to help the winner strengthen visibility and attract more customers. It includes:
- Paid Advertising through Search Engine Marketing (SEM) — ads designed to reach high-intent customers at the right time.
- Visibility, Reputation, and Social Media Management Tools — an integrated system to track online performance, manage reviews, and maintain an active digital presence.
- Priority Placement on YP.ca — greater visibility across Yellow Pages’ trusted online directory network.
- A new Pro Website powered by Wix — giving the business a modern, professional platform to attract and convert customers.
This all-in-one marketing package is meant to remove barriers for small businesses that lack time, resources, or expertise to manage digital campaigns. The goal is simple: help entrepreneurs spend more time running their business, and less time worrying about marketing strategy.
Who Can Enter — and How
The contest is open to small and medium-sized businesses in Canada that are ready to strengthen their online presence. Entry is straightforward — business owners just need to fill out a short online form explaining who they are and what they do. Submissions are open until October 31, 2025.
Full terms and conditions are available through Yellow Pages, and the contest is free to enter. The company is also encouraging Canadians to nominate their favorite local businesses, helping to shine a spotlight on the entrepreneurs driving their communities forward.
Why It Matters
Digital visibility isn’t optional anymore — it’s a necessity. Consumers are turning to online search and social media for everything from takeout to home repairs. For small business owners, staying competitive means being seen where customers are already looking. That’s where this contest fits in. It’s a bridge between local expertise and digital opportunity, giving one business the chance to level up without breaking the bank.
Carrying On a Legacy of Support
Yellow Pages has spent decades helping small businesses grow, from printed ads in phonebooks to sophisticated digital campaigns. This contest reinforces that same mission for the modern age: equipping Canadian entrepreneurs with the right tools to thrive in today’s digital marketplace. It’s a nod to the company’s heritage — and a reminder that small businesses still sit at the center of every community’s economy.
The Bigger Picture
By celebrating Small Business Month through a national contest, Yellow Pages isn’t just giving away a marketing package — it’s reigniting the spirit of entrepreneurship. It’s an invitation for every business owner to think bigger, act bolder, and embrace the digital future with confidence.
The contest may only crown one winner, but the message applies to all: the time to strengthen your online footprint is now. And if Yellow Pages has its way, Canadian businesses won’t just adapt to the digital era — they’ll own it.