Since Thanksgiving Friday last week, we’ve seen a lot of chatter and volatility with Google Search. Google said they improved the accuracy of the Discover performance report in Google Search Console. Google said that links have much less significant influence today than they did years ago. Google said it has algorithms to detect and demote AI-altered discarded plagiarized content. Google said it does not crawl or index niche or shorter content faster. Google said that the URL does not need to be in the same language as the content of the page. Google also said that HTTP/3 does not help with ranking or SEO. Google said that if your main pages are terrible, it’s much worse for you. SEOs are mixed in their opinion about the importance of domain age in Google rankings. Google is testing a new map interface in Google Search. A study shows how longer reviews stay at the top of the reviews section for longer. Google sued a company pretending to be Google for defrauding small businesses of their Google Business Profile. Google Business Profile can now show when an edit will be reviewed. Google’s local reviews show graphs of positive and negative reviews. Google Local Service Ads tests different headlines. Google AdSense launched new sidebar ads. And today is my 19th anniversary of covering search and search marketing. And if you want to help sponsor these vlogs, go to patreon.com/barryschwartz. That was the search news this week at the search engine roundtable.
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