Over the years, Google has added sections to search results pages outside of traditional organic lists. Current examples include:
The latter two mostly appear on mobile devices. Below are all three screenshots.
Google search results include highlighted snippets (left), “Interesting Discoveries” (center), and “Highlights”.
These additional sections used to be opportunities because they provided more exposure in search results.
But not anymore. Google now applies its “deduplication” algorithm, in which the URL only appears once on the first page of search results. If displayed in an additional section, the URL will not appear in the top 10 organic results.
However, if it is ranked 11, the organic position of the URL is not affected.
Impact on Publishers
In general, deduplication is not good for publishers because they lose potential positions. But I haven’t seen recent data on clicks of additional sections compared to traditional organic lists.
The lack of data is understandable because Google’s search results pages are no longer predictable. Each results page is different with different sections and rankings, all based on browser and device.
What we do know is that all the additional sections for information searches appear.
There is no easy way to track traffic from these additional sections. Google does not include it in Analytics or the Search Console.
So it’s probably bad news if Google lists your product or landing page in one of those sections, especially if its organic position was in the top 10.
No Choice
The existence of additional sections and a related deduplication algorithm is an SEO challenge without an obvious solution. There is not much we can do about it.
We cannot avoid appearing in additional sections. There is no easy SEO tactic that emphasizes organic ranking while bypassing those other areas.
Therefore, follow Google Analytics and Search Console to detect potential losses in organic traffic due to deduplication. then:
If you find that an additional section is causing a reduction in traffic, consider creating a second page to target that search term. Google Deduplication applies to identical URLs. Two unique ranking pages for the same term can cause one to retain organic ranking and the other to appear in an additional section.
But don’t create a copied page. Analyze your search results to understand how each page can be different.
For example, if your home page contains paragraphs of instructions, create a relevant list that summarizes each step. Or compose a video and publish a transcript with an embedded video. That page could appear in a video carousel.
However, don’t try to “deoptimize” a page to remove it from additional sections. You risk losing her organic rank completely.
Also, avoid using the “no snippet” meta tag, which requires Google not to display a description below the title in search results. This would remove all clips from additional sections and organic lists, doing more harm than good.
A “no snippet” tag will result in the page not being highlighted and will remove the description from the organic results, as shown in this example from the author’s website.
Little Control
There is little we can control when it comes to balancing organic rankings and appearances in additional sections. Always give priority to rankings. Test alternative strategies for other areas. After a month or two, evaluate your results and adjust accordingly. SEO is a slow, deliberate process.
Is it legal to copy content for a blog?
At first glance, it may seem like it is completely legal to copy content from a website. But is it? The short answer to this question is & quot; no, & quot; unless you have obtained permission from the author. In fact, almost all digital content enjoys the same copyright protection as non-digital, & quot; offline & quot; content.
How can I legally copy an article? DO: GET PERMISSION If for business reasons it is necessary to make or distribute copies of a specific copyrighted work, such as an entire article or research report, obtain prior written permission from the copyright owner. Stick to permitted uses or return for further permission if necessary.
Can I copy content for my blog?
The short answer to the question of whether it is allowed to copy and paste content without permission is, of course, not. This could violate the copyright of content owners and lead to legal action or lawsuits after licensing – both sets of outcomes worth avoiding.
Who is the highest paid blogger?
Top 10 bloggers with the highest earnings
- Moz: $ 44.9 million a year.
- PerezHilton: $ 41.3 million a year.
- Copyblogger: $ 33.1 million a year.
- Mashable: $ 30 million a year.
- TechCrunch: $ 22.5 million per year.
- Envato Tuts: $ 10 million a year.
- Smashing Magazine: $ 5.2 million a year.
- Gizmodo: $ 4.8 million a year.
What do bloggers do?
The primary job of a blogger is to write content in the form of blog posts. Blog posts aim to provide valuable information to people in a way that is free and easy to read. This is the first step towards building trust with readers so that you can turn them into customers in the future.
How do I get copyright free content for my blog?
Try this site if you need a free video for your website.
- Pexels Video.
- Stock Snapshot 4 Free.
- Pixabay.
- Clipstill.
- Videos.
- I saw.
Is copying blogs illegal?
This is illegal: as you may have learned in school, plagiarism has serious consequences. And because of copyright law, when someone publishes an original work, it is automatically protected – whether they have adopted a formal copyright or purchased a creative license for their work.
Can you get sued for copying a blog?
Therefore, without the permission of the copyright owner, if you copy a protected work and publish it on your blog, you may be infringing someone’s copyright and may be subject to legal liability.
Are blogs copyright protected?
Registering your blog posts with the U.S. Copyright Office gives you a legal basis to file a copyright lawsuit. If you are familiar with the basics of copyright, you know that copyright protection is automatic and that your posts are YOUR property as soon as you publish every post on your blog.
Can I use other people’s content on my website?
You can’t share someone’s work on your website just because it’s about you. This will infringe copyright. If the article is important to you or your business, the first step is to contact the copyright owner. Once you get in touch, you can ask permission to use the article.
Can I post content from another website on my website? In general, the answer is no. This means that you are crediting someone else’s work and it is called plagiarism. It is illegal. If you publish someone else’s work without the appropriate license or permission, you are committing copyright piracy. It is also illegal.
How do you repurpose other people’s content?
Examples of redirecting someone else’s content may include the following:
- Read an article written by someone and create a video using their content as a basis.
- Use infographics as a basis for video.
- Turn slide sharing presentations into articles.
What does it mean to repurpose content?
Converting content simply means taking one asset and reusing it elsewhere. That sounds simple enough in theory, but it can be difficult to execute. To make it really work, it helps to create content with conversion in mind, so you can easily cut it into different formats.
Can you post other peoples content?
If you wish to use someone else’s content, you should ensure that: You obtain written permission: to enter into a formal agreement with the creator or through the terms of service on a site with user-generated content.
Can you post other people’s content on your website?
You can place links to public articles on other websites on your website. Links can include a title, and a short description is often fine. But you cannot publish articles on your website. This is a violation of copyright law, which would infringe the intellectual property of the copyright owner.
Can you share other peoples content?
Content curation is basically the sharing of content created by someone other than you. … Whenever you re-share, retweet, or share a link to another person’s blog, website, or graphics, you practice curating the content.
Is concerned with white hat SEO?
White Hat SEO is an ethical, legally undesirable search engine optimization that promotes a positive rating by search engines. It is performed by organic link building, in other words through natural linking to other websites. Natural link building is mostly generated through useful content and user popularity.
Which hat is good for SEO? The biggest differences between these two approaches are that white hat SEO follows Google’s guidelines and improves the user experience, while black hat SEO violates those guidelines and is usually done with complete disregard for human users.
What does white hat mean in SEO?
White hat SEO is a body of approved search engine optimization tactics designed to increase a website’s position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, instead of payment or fraud, are called organic search results.
What is white hat and black hat SEO?
While white hat SEO involves looking for ways to improve the user experience, black hat SEO relies on manipulating Google’s algorithm to improve rankings. Simply put, if a tactic is designed to make Google think that a site provides more value to users than it actually does, it is deceptive – and that’s the black hat of SEO.
What is white hat GREY hat SEO?
Gray hat SEO is an SEO practice that combines white hat and black hat SEO. Gray hat SEO is riskier than SEO with white hats because it uses search engine guidelines to increase page rankings on SERPs. Gray hat SEO techniques are black disguised as white.
Which strategies is concerned with white hat SEO?
Here are some of the best White Hat SEO tactics you can use to ‘play by the rules’ to increase the presence of your website:
- Quality content.
- Keywords relevant to the content.
- Keyword-rich page titles and metadata.
- Lean code / well-structured markup language.
- Authoritative inbound links.
- Easy website navigation.
- Fast page loading.
What is concerned with white hat images?
In general, white hat SEO refers to any practice that improves your search engine ranking on search engine results pages (SERP) while maintaining the integrity of your website and staying in search engine terms. These tactics remain within the limits defined by Google.
Which SEO includes duplicate content?
There are several SEO tools that have features designed to spot duplicate content. For example, Siteliner scans your website for pages that contain a lot of duplicate content. As I mentioned, if you have a lot of pages with directly duplicate content, you probably want to redirect them to one page.
Does Google rank duplicate content? If all content on the site is duplicated, Google will rank one and not show the other. Multiple copies of the same page do not send negative ranking signals.
Does internal duplicate content affect SEO?
Oddly enough, it’s internal duplicate content that can have the biggest impact on how your page appears in search results. It will not affect your ranking, but it may cause the search engine to link to the wrong page for a given keyword search.
Is internal duplicate content Bad for SEO?
Is duplicate content bad for SEO? Officially, Google does not impose a penalty for duplicate content. However, it filters identical content, which has the same effect as a penalty: losing the ranking of your website.
Is duplicate content harmful?
Although we’ve found that there is no penalty as such for duplicate content, it can still harm your site’s performance: by preventing your pages from ranking in search results. Google will take notes from the pages it has in its index and in all cases will show the most relevant page at the request of the user.
How does SEO check for duplicate content?
Using Google to Duplicate Content One quick way to check if a page can be considered a duplicate is to copy a dozen words from the beginning of the sentence and then quote it in Google. This is actually Google’s recommended way to check.
How do you check for duplicate content during an SEO audit?
Use Copyscape to check and see which pages of your site are duplicated across the web. Copyscape is considered one of the standard auditing tools in SEO circles. This tool can help you identify duplicate content throughout your site using the private index feature of their top-notch service.
How does SEO deal with duplicate content?
In short: all different versions of your site should end up in the same place. 301 redirects are the easiest way to resolve duplicate content issues on your site. So, if you find a bunch of duplicate content pages on your site, redirect them back to the original.
How does duplicate content affect SEO?
Duplicate content confuses Google and forces the search engine to choose which of the identical pages should be ranked in the best results. Regardless of who produced the content, there is a strong possibility that the original page will not be the one that will be selected for the best search results.
Does duplicate content still hurt your SEO 2020? Is duplicate content harmful to SEO? Yes, but not always with Google penalties or manual measures. Webmasters inadvertently create the vast majority of SEO cases with duplicate content. Although technically not a penalty, duplicate content can still affect search engine rankings.
Is duplicating content bad for SEO?
Duplicate content on a website is not the basis for action on that site, unless the duplicate content appears to be intended to be misleading and to manipulate search engine results.
Why is duplicate content an issue for SEO?
Duplicate content can pose three main problems for search engines: They do not know which version (s) to include / exclude from their indexes. They don’t know whether to direct link metrics (trust, authority, anchor text, link value, etc.) to a single page or to keep it separate between multiple versions.
How does SEO deal with duplicate content?
In short: all different versions of your site should end up in the same place. 301 redirects are the easiest way to resolve duplicate content issues on your site. So, if you find a bunch of duplicate content pages on your site, redirect them back to the original.
How does SEO deal with duplicate content?
In short: all different versions of your site should end up in the same place. 301 redirects are the easiest way to resolve duplicate content issues on your site. So, if you find a bunch of duplicate content pages on your site, redirect them back to the original.
How does SEO handle duplicate content?
There are four ways to solve the problem, in the order you want:
- Do not create duplicate content.
- Redirect duplicate content to canonical URL.
- Add a canonical link element to a duplicate page.
- Add an HTML link from a duplicate page to a canonical page.
Why is duplicate content an issue for SEO?
Duplicate content can pose three main problems for search engines: They do not know which version (s) to include / exclude from their indexes. They don’t know whether to direct link metrics (trust, authority, anchor text, link value, etc.) to a single page or to keep it separate between multiple versions.
Is duplicate content harmful?
Although we’ve found that there is no penalty as such for duplicate content, it can still harm your site’s performance: by preventing your pages from ranking in search results. Google will take notes from the pages it has in its index and in all cases will show the most relevant page at the request of the user.
Why you should avoid duplicate content?
Why prevent duplicate content on your site? Duplicate content will harm your ranking. At the very least, search engines won’t know which page to suggest to users. And as a result, all the pages that these search engines see as duplicates are in danger of being ranked lower.