The Impact of New Web Addresses

Identity Digital™, a trailblazer in linking the online world with domain names and related technologies, is highlighting the game-changing influence of new web addresses in boosting brand recognition and user engagement. Through the compelling success stories of, Cultural Currents Institute, and, Identity Digital underscores the advantages of embracing new web addresses to thrive in the digital age. Crafting a Collaborative Learning Space with a Memorable Domain Building a Collaborative Learning Hub with a Unforgettable Domain

Founded in 2022, arose as a response to escalating social polarization, aiming to cultivate co-creative skills in individuals. The challenge was to find a web address that succinctly conveyed its mission of fostering collaboration. Kevan Gilbert, CEO and facilitator of, recognized the importance of a memorable domain name, and Identity Digital’s flexible terms enabled him to secure “” This choice resonates with its goal of bringing people together to learn and collaborate effectively.’s approachability means that every day, new users are signing up to learn online — with no organizational hoops to jump through. The domain “” has become synonymous with its mission, driving user engagement and enabling individuals to bridge gaps in communication and collaboration. “Our company name,, has become our name, logo, and our brand,” said Gilbert. “It’s the most concise way to convey our mission to ‘learn to work together’ and explain who we are and what we do, all in just two words.”

Cultural Currents Institute: Revamping Branding with a Strategic Web Address

Established in 2022, CCI has rapidly become a standout player in the PR and digital marketing industry. With a focus on digital marketing, branding, culture, public opinion, and consumer behavior, CCI, led by PR veteran Jack Carpenter, recognized the significance of a strategic web address.

Carpenter shares, “In one month, we saw our domain authority jump 31 points, and site visitors tripled, with over 25,000 visitors in a single week without spending a penny on ads,” emphasizing the remarkable results. “Our choice of ‘’ as our domain name gave us immediate credibility with media outlets and search engines. Journalists trust an ‘institute,’ and this choice helped break down skepticism.” Transparency in Tech Salaries Through a Distinctive Domain Name

Established in 2017, addressed the issue of non-uniform salary levels in the tech industry. Co-founders Zaheer Mohiuddin and Zuhayeer Musa sought a web address that encapsulated their mission to bring transparency to tech salaries and job levels. By choosing “” as their domain, they effectively communicated their purpose and stood out in a sea of “.com” addresses.

Within five years, became the go-to source for tech job candidates seeking salary information, attracting the attention of industry giants like Amazon and Google.

“The name was descriptive and concise, succinctly capturing the essence of our service,” said Mohiuddin. “Plus, having the same domain and brand makes it easier for people to remember and share the site with others.”

The Power of New Web Addresses

The transformative influence of new web addresses extends far beyond just establishing an online presence. These success stories underscore the profound advantages of adopting innovative domain names in shaping a brand’s identity, fostering meaningful engagement, and leaving a lasting impact in today’s cutthroat business landscape.

Identity Digital, as a pioneer in this domain, not only facilitates this evolution but also stands as a beacon of commitment to providing domain extensions that truly resonate with individuals and businesses. The power lies in the ability to select web addresses that align seamlessly with their missions, encapsulating the very essence of their brand. In a world where attention spans are shrinking, the importance of short and memorable domain names cannot be overstated. These concise addresses become a digital emblem, enhancing the brand’s visibility and allowing them to authentically express their identity. More than just a URL, these domains become a powerful tool for gaining a competitive edge in the vast and dynamic digital landscape.

Moreover, these success stories exemplify the opportunity to transcend conventional alternatives. By opting for domain extensions that go beyond the traditional “.com,” businesses can not only attract but also retain a diverse audience. The strategic use of “both sides of the dot” becomes a creative canvas, allowing brands to showcase their expertise and unique offerings, thus driving website traffic and bolstering search engine optimization (SEO) strategies.

“At Identity Digital, we firmly believe that a well-chosen domain name is not merely an address; it’s a strategic asset for any business,” asserts Lisa Box, Senior VP Business Development at Identity Digital. “It goes beyond defining your online identity; it is pivotal in attracting and retaining users. These success stories are a testament to how the right domain can transcend the digital realm, elevating a brand and fostering sustained user engagement. It’s an invaluable tool for success in the digital age.”

In essence, the power of new web addresses goes beyond the technicalities of URLs; it’s a narrative that unfolds the story of a brand, shaping its digital identity and influencing its trajectory in the vast, ever-evolving online world.

Identity Digital

Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world’s largest portfolio of nearly 300 TLDs such as .photography, .studio, .live, .technology, and .restaurant, Identity Digital supports around 25 million domains on its innovative registry services platform. In addition, Identity Digital enables customers to discover, register, support and use high-quality domain names with its registrar, Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees. For more informtion, visit