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In a fast-paced, dynamic field such as SEO, it is crucial to stay well-informed. Even seasoned SEO experts understand the need to keep on learning lest they become obsolete. Emerging trends. Algorithmic changes. Technological advancements. These are some of the few things every SEO professional should be watching out for. But if you haven’t been keeping an eye on these for whatever reason, don’t worry. We’ve got your covered.

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SEO tests: 8 experiments to improve organic traffic

Imagine the results you could achieve if you knew the Google search algorithm.

Just think of the organic traffic you could drive to your site if you knew exactly what Google considered when creating its search engine results, the exact amount each factor plays in ranking, and exactly what it would take to you get to the top.

Of course, Google would never let you see behind the curtain. Not only could a bad actor use this information for nefarious purposes, but it would take all the fun out of search engine optimization.

Instead, every time there’s a new algorithm update, we need to figure out what exactly has changed and how to best use it to our advantage.

And since we’re a community in the search engine optimization world, we tend to figure these things out together.

And since there are no (or very few) absolute answers, a lot of optimization comes down to best practices, theories, and outright guesswork.

Fortunately, there is a great way to find out if these theories are based on reality or just pure conjecture. Of course, we are talking about experimentation.

(Insert mad scientist laugh here.)

Before you get carried away and rush to put on your goggles and lab coats, relax. There are no bubbling goblets full of mysterious liquids, and the risk of accidentally creating a monster is very small.

(I’d say nothing, but I’ve seen the “Terminator” series and it never specifically says that an SEO didn’t create Skynet, so let’s play it safe.)

You can do all of your SEO efforts from the comfort (and safety) of your desk chair.

But before we dive into those, let’s first talk about how to test your SEO.

Steps For A Successful SEO Experiment

Fortunately, we don’t have to develop an entirely new framework to design, run, and measure our SEO tests—we can turn the scientific method you’re probably already familiar with into a purpose.

Has it been a while since high school chemistry? Do not worry; these five steps surely sound familiar:

For accurate results, you’ll want to do what marketers call A/B testing. This means you create two versions of the same page with a single difference, so you can see which one gets a better response.

Before you start, remember one thing: gradual changes are essential. If you go wild and change everything at once, you’ll have no idea which one(s) makes the difference.

Play slow and be patient. Try one, then wait for the results before moving on to the next. This will give you a clear idea of ​​what you need to do next to ensure that you always claim the property on the first page.

If we don’t, here are eight different things you can try to improve your site’s rankings:

1. SEO Title

Have you ever written a page title that you thought was awesome, but Google copied it in the search results? This usually happens when the search engine doesn’t feel that your title reflects the content of the page well.

But you can change that at any time.

And even if Google replaces the one you created, Google’s John Mueller confirmed that the original address is still used for ranking purposes. This means that even if you change your SEO titles, it’s still a good idea to try to optimize them.

Here are some things you can try to see if they produce results:

2. SEO Meta Description

Now, wait just a second – you’re probably saying right now – Search Engine Journal has made it clear that Google has not been using meta descriptions in its rankings since sometime between 1999 and 2004.

Put down the pitchforks. Just because they aren’t a direct factor in SERPs doesn’t mean meta descriptions aren’t an essential element of SEO.

For example, they can help improve your CTR, attract searchers, increase brand exposure and help differentiate you from the competition. And all of this affects user behavior, which is a sign that Google is paying attention.

Entire articles have been written about creating great meta descriptions. But for our purposes, here are some things you can A/B test to see if you can improve your organic traffic:

3. Internal Anchor Text

You may know anchor text as the visible, clickable text (usually blue) in a hyperlink like this one.

Not only is this useful for providing additional context to users, but Google has confirmed: Anchor text helps it better understand the content of a page, allowing it to rank those pages for relevant searches.

For example, in the paragraph above, “Verified by Google” is the anchor text attached to the destination link that points to a link that proves that verification.

You can use several types of anchor text, including those with exact or partial match keywords, brands (Search Engine Journal), images, generic (“click here”) and bare links (https://www.searchenginejournal.com) .

If you want to test the effect of internal anchor text on your organic traffic. You can try things like:

4. Schema Markup

A schema tag is a type of structured data used by Google and other search engines.

According to the guidelines set by Schema.org, it is basically the lingua franca for search engines. It’s an established standard that uses a unique vocabulary that helps search engines understand your content more clearly.

It is used to create rich snippets to add information about events, recipes, people, videos, reviews and products, among others. This makes your link more visible in the SERPs.

And while schema isn’t directly involved in your ranking result like an SEO title, it can improve your CTR and influence your user behavior results.

Try adding schema tags to your pages and see if it improves your results.

5. Images

A picture is worth a thousand words – everyone knows that. This is because humans are visual creatures. Web designers and SEO experts have long recognized the importance of including images on web pages.

And not only because they add visual interest and attract attention; they can also improve your search rankings.

Original (non-stock), high-quality, SEO-optimized images can reap the benefits.

Here are some things you can try with your images to improve traffic:

6. Headers

Your headings and subheadings give your page structure. This makes it easier for people to browse and for search engines to understand what each section is about.

Google’s John Mueller was very clear about this, pointing out that the presence of all headings, not just the H1, sends a strong signal about the content of the page. It would be best to be extra careful with all H tags, from H1 to H6. This is because, in addition to their structural benefits, they also serve as an accessibility aid and navigation tool.

Once upon a time, your headers were a huge factor in your ranking. But then, as always, people abused them and Google started cracking down on keyword stuffing, overuse, and other dirty title tricks.

While they are far from the only factor Google considers, there is no doubt that they are essential.

Here are some things you can play around with to try and improve your SEO results:

7. Word Count

You already know that content is an essential thing in any SEO strategy. But you may not have given much thought to how the number of words you use can affect your rankings and traffic.

While you shouldn’t expect word count to push you over the top and take you from page six to the top result, it can help identify your site as relevant and valuable to a search query – and attract readers.

What do we mean by that? John Mueller again points out that this is not a direct ranking factor.

With that said, longer form copy tends to rank higher. This is because using more words gives Google more information about what your page is about.

And if these longer pieces are well written (like the one you’re reading in the author’s ever-so-humble opinion), they’ll help you establish yourself as an authority on the subject.

And experimenting is easy. Take one of your existing articles or blog posts and duplicate it. In the second, explain your topic in more detail.

Note that we’re not talking about using your word count tricks from college (eg “later” instead of just “later”). Instead, expand on ideas and topics, add examples, and cite additional resources.

Then check which one is better in the search engines. It is likely to be longer.

Read this section for more on using word count for SEO optimization.

8. URL

Some SEO experts will swear that keyworded URLs are better than generic ones. Is that so?

On the one hand, Google has confirmed that when initially searching a website’s content, keywords in URLs help it understand what it’s about.

However, since this is only considered when a new site is crawled, its role in an ongoing SEO strategy is minimal.

But again, that doesn’t mean you can’t use them to your advantage. Clear URLs create a better user experience and can be used as bare anchor tags, much more accessible than ones with 75 random numbers and letters at the end.

Experiment with your URLs. Take some of your old, nondescript links and add keywords to them. Shorten long URLs.

If you’re worried about losing links from the old page, add a 301 redirect pointing to the new one.

Don’t Be Afraid To Try Something New

Search engine optimization is an ever-changing landscape. Changing trends can change the way people interact with your website.

As algorithms change and new technologies emerge, your strategy must evolve.

“Set it and forget it” search engine optimization never existed and probably never will. There will always be a need for forward thinkers and people willing to experiment to find new ways to get their sites to the top of the rankings.

Who says you can’t be one of them? Someone had to be the first to figure out that keyword stuffing helps rankings, and someone else had to figure out when it stopped working.

If you’re willing to experiment and try new things, you might find the next brilliant new strategy. Just don’t forget to share it with us.

Featured Image: Tatyana Vyc/Shutterstock

What are 3 pillars of SEO?

The Three Pillars of SEO: Authority, Relevance, and Experience.

What are the 3 basic things a basic SEO must have? 3 timeless SEO principles you should implement as soon as possible

  • SEO – Unlock massive amounts of SEO traffic. See real results.
  • Content Marketing – Our team creates epic content that will get you to share, get links and drive traffic.
  • Paid media – effective paid strategies with clear ROI.

What is organic traffic and why is it important?

Organic traffic is traffic that comes to your website from unpaid sources/searches such as Bing, Google and Yahoo. It plays a big role in the success of the company. Therefore, its importance should not be neglected. Research shows that it accounts for more than 60% of all website traffic.

What does organic traffic mean? Organic Traffic This traffic is defined as visitors coming from a search engine such as Google or Bing. This doesn’t include paid search ads, but that doesn’t mean that paid search or display advertising doesn’t have a positive or negative impact on organic traffic.

Why is organic traffic better than pay?

Better return on investment Return on investment (ROI) can be much better for organic compared to paid traffic. When you pay for traffic, you have to invest time and money in creating the ad. If you have an organic search result that receives the same number of clicks as your ad, the organic result will have a better ROI.

Why is organic better than paid?

With organic marketing tactics, you are investing in long-term search engine results page rankings. It may take longer to get your site on the first page, but you can do it without a budget, and organic rankings can take much longer than paid ad rankings.

Why is organic traffic better?

Why is organic traffic important? Organic traffic is important because it is targeted. Users who visit your site from organic search engine results have a very specific intent, and if you can provide them with a solution or answer to their question, they are more likely to convert.

Why is organic traffic so important?

Why is organic traffic important? Organic traffic is important because it is targeted. Users who visit your site from organic search engine results have a very specific intent, and if you can provide them with a solution or answer to their question, they are more likely to convert.

Which is better organic traffic or paid traffic?

If you’re looking for the fastest results, paid search is better, but if you’re looking for the most cost-effective results, the answer becomes less clear. In general, organic search is more cost-effective in the long run.

Why does organic traffic increase?

Organic traffic usually occurs when people search for specific keywords, so it’s important to optimize your website’s SEO and make sure it ranks at the top of the results page to get more visitors daily.

What’s a good organic traffic?

Organic traffic is those visitors who come to your website from unpaid sources, basically free traffic too. Organic sources here include search engines such as Google, Yahoo or Bing. A brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization.

What is a good level of organic traffic?

Organic traffic is growing and reached 53% in 2022, and paid provision is about 15%. Over 75% of B2B traffic comes from organic and paid search.

What is a good amount of website traffic?

Anything less than that is below average, while around 50% is good. When you get new visitors to your site, some of them will “retain (come back), so you should always be attracting new visitors†and Sullivan says 50%-70% is a good range.

Does SEO generate organic traffic?

Your SEO plan will guide you on your way to more organic traffic. If you want to get the most return on investment (ROI) from your SEO, you’ll want to identify which pages on your website contribute the most to your bottom line and focus on optimizing those pages. Some call this your “money pages”.

Does SEO increase organic traffic? The higher you appear in search results for high-traffic search terms, the more organic traffic you’ll get. To rank high in the SERPs, you need to publish quality content with a solid SEO foundation. You can also create content that is most likely to be shared, increasing your referral traffic.

Is SEO organic or inorganic?

Inorganic SEO brings inorganic traffic to a website. Inorganic traffic refers to website visits that come from social networking sites, paid advertisements, and affiliate marketing. The benefits of inorganic SEO include increased visibility, quick results, and more traffic in a short amount of time.

Is SEO organic or paid?

The goal of SEO is to rank your website in the organic search results. You can also rank your website in the paid area of ​​search results through pay-per-click (PPC). SEO is where you focus 100% on ranking in organic results.

Is SEO only organic search?

Search engine optimization is the process of using methods to increase the ranking or frequency of a website in the results returned by a search engine. The goal is to increase the volume of qualified traffic to your website. Two popular SEO methods are organic and non-organic.

Does SEO influence organic search?

Organic search results are based on several ranking factors, including relevance, inbound links, device, domain authority, and user location. Your key to generating organic search traffic is effective search engine optimization (SEO).

Is organic search the same as SEO?

While organic search focuses on unpaid search engine rankings, paid search focuses on paid rankings. In organic search, companies use SEO to optimize the visibility or ranking of their website in search results. In comparison, paid search allows users to pay for visibility in search results.

Does SEO drive organic traffic?

The primary function of SEO is to increase visibility, which affects your ranking. The higher you are on the search engine results page (SERP), the more likely potential customers will see you and click to visit your website. This means more organic visits with a higher conversion rate.

Is Organic SEO dead?

SEO is not dead in 2022. SEO is still a very powerful digital marketing strategy. SEO will continue to change as Google updates its algorithm, but that’s to be expected. If you’re thinking about SEO for your website, now is the time to get started.

What is SEO replacing? Will Search Engine Optimization (AEO) Replace Search Engine Optimization (SEO)? Marketers and content creators are increasingly focusing on improving their SEO.

Is SEO worth it in 2022?

Yes, SEO pays – in 2022, in the future, in the past and always. As long as websites and search engines have existed, SEO has been necessary. SEO in 10 years will likely be very different from SEO today, but you will always need to ensure that your website is sending the right signals to search engines to find you.

How SEO will change in 2022?

By 2022, expect SEO rankings to become more competitive by providing high-quality content that is helpful to internet users. Content that only tries to chase its audience by linking to unnecessary resources will not be effective as it is today.

Is Learning SEO worth it in 2022?

There is no doubt that investing in SEO is an indispensable part of your online business. Not only does SEO get you a high ranking on Google with quality traffic and high visibility for your website, but it also provides you with a multi-faceted strategy to help you advertise, sell, and increase your brand’s performance.

Why has organic traffic dropped?

A sudden drop in organic traffic can be caused by a number of factors, including a drop in rankings, changes to your website, changing relevance for your content, or Google updates. There are also situations that no one can really influence.

Why are keywords dropped?

�� Why have my Google rankings dropped? Many factors can cause your Google ranking to drop. We most often see drops due to changes made to the site, but they can also be the result of an algorithm update, technical issues, improvements made by competitors, SERP layout changes, or Google penalties.

Why are my page views going down?

Pageviews are down Pageviews will be down because users get the content they want faster and don’t have to visit multiple pages to find what they need.

Is organic traffic good for SEO?

Organic traffic is also driven by SEO or search engine optimization. The more search engine optimized your website is, the better it is likely to rank for the search terms your ideal customers type into Google.

Is organic traffic better?

Organic traffic is important because it is targeted. Users who visit your site from organic search engine results have a very specific intent, and if you can provide them with a solution or answer to their question, they are more likely to convert.

Does organic search Affect SEO?

Organic search provides actionable data. This data can have a huge impact on your SEO and your overall marketing strategy.

Is SEO always organic?

SEO or search engine optimization is completely organic. Organic SEO search will yield unpaid search engine results page (SERP) rankings, while paid search focuses on paid rankings. Businesses use SEO to optimize their website’s visibility and organic SERP ranking without having to pay.

Does SEO Drive Organic Traffic? The primary function of SEO is to increase visibility, which affects your ranking. The higher you are on the search engine results page (SERP), the more likely potential customers will see you and click to visit your website. This means more organic visits with a higher conversion rate.

Are SEO results organic?

Organic search results are unpaid advertisements that appear on a search engine results page (SERP). These results are based on factors such as relevance to the user’s search query, inbound links, valid search engine optimization (SEO) efforts, and domain authority.

Is SEO paid or organic?

The goal of SEO is to rank your website in the organic search results. You can also rank your website in the paid area of ​​search results through pay-per-click (PPC). SEO is where you focus 100% on ranking in organic results.

Does SEO influence organic search?

Organic search results are based on several ranking factors, including relevance, inbound links, device, domain authority, and user location. Your key to generating organic search traffic is effective search engine optimization (SEO).

Is SEO organic or paid?

The goal of SEO is to rank your website in the organic search results. You can also rank your website in the paid area of ​​search results through pay-per-click (PPC). SEO is where you focus 100% on ranking in organic results.

Is SEO considered organic?

Organic SEO, also called organic search engine optimization, is the process of improving your ranking in the unpaid (or organic) search results of search engines such as Google, Bing or DuckDuckGo. Organic SEO tactics include keyword research, link building, content creation, and more.

Is SEO paid or free?

SEO is for organic traffic – i.e. unpaid or free ads, while SEM is for targeted ads that you pay for. They can complement each other, but only if the website itself is SEO friendly first, then SEM has a better chance of success.

Is SEO organic or inorganic?

Inorganic SEO brings inorganic traffic to a website. Inorganic traffic refers to website visits that come from social networking sites, paid advertisements, and affiliate marketing. The benefits of inorganic SEO include increased visibility, quick results, and more traffic in a short amount of time.

Is SEO organic growth?

SEO is the most effective organic growth marketing strategy. In fact, organic search is the only marketing channel that increases in value over time. Even if your SEO budget stays relatively fixed, the amount of traffic and revenue you generate increases.

Is SEO only organic search?

Search engine optimization is the process of using methods to increase the ranking or frequency of a website in the results returned by a search engine. The goal is to increase the volume of qualified traffic to your website. Two popular SEO methods are organic and non-organic.

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