seo news

Google’s John Mueller was asked again about if you should translate the content of the URL itself to the language of the content used on that page. John this time said, “translating parts of the URL per language is less critical for search.” In 2020, Google said mixed languages in URLs are fine and in

Google is testing a new design for the mobile search result snippets. Google is boxing in the snippet, the description text, of a specific listing in a gray-shaded curved box. This somewhat reminds me of the early featured snippet perspectives design but now this is for a normal search result snippet. Saad AK spotted this

Google has confirmed that its latest efforts to filter out local reviews against its policies and guidelines went too far. Google, over the next few weeks, is working to restore the policy-abiding reviews that were removed by its automated systems as false positives. Google said, “In the last few weeks, our protections took down more

Google has clarified in its search developer documents that JSON-LD, Microdata and RDFa are all fully supported forms for structured data and Google Search. Google wrote, “all three supported formats are equally fine for Google, as long as they are valid and implemented properly per the feature’s documentation.” The old paragraph in the documentation read:

There may have been another unconfirmed Google search ranking algorithm update – this one also on the weekend, around February 4th, maybe kicking off on February 3rd. I am seeing signs from both chatter within the SEO community, and also, some of the tools are showing big swings around February 4th. The previous updates we

In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three we talk about the state of SEO studies. In short, he goes off on his rant on SEO studies done on ranking factors and other areas.

Here is a photo of some guy walking around Israel with an Apple Maps street view backpack. It was captured by Hillel Fuld the other day and posted on Twitter. Google has its own street view backpack, which is more impressive to look at. This post is part of our daily Search Photo of the