seo news

Google has its share of life-size robots at its office, but here is a photo of a robot I think I have not seen before at the GooglePlex, the main Google campus in Mountain View, California. This robot looks pretty old fashion, like from the old movies. I am sure it is well-known but I […]

Google Ads seems to be rolling out a small but yet powerful icon in the campaigns listing where you can quickly open up the settings for the campaign without clicking through numerous screens. This was spotted first by Sophie Logan on Twitter last week who said, “My first time seeing a ‘Setting’ icon next to

Gary Illyes from Google said on Mastodon this morning that you should 301 redirect URLs when there is a “close-to 1:1 match” for that URL. We know that, but what he added was this is even true for when the “language of the content doesn’t match.” Gary wrote, “301s are great when you have at

Google Search seems to be testing adding stock tickets with the stock price of public companies mentioned in the articles Google is showing in the top stories section. So right above the listings of articles in the top stories section, Google shows one or more stock tickers if the article mentions that company. Here is

For companies that rely on the cultivation of their digital brand, a strong SEO strategy is essential. But while high-level SEO planning is crafted by SEO management, the technical implementation of concrete enterprise SEO measures are often the responsibility of programmers or developers. For this reason, the interface between SEO managers and technical teams is

Similar to what we reported about with Google a few months ago, with Google testing a map within a search snippet for a specific company. It seems like Microsoft Bing is testing the same thing, well, it depends on how you search for the company. Khushal Bherwani notified me of this on Twitter and I

Global brands need to think local when they’re targeting multiple geographies. Existing resources and approaches are unlikely to directly translate from one country to another, so a well thought-out international SEO strategy is crucial. In our recent SEO Summit, Remi Stachowski, Senior SEO Consultant at DEPT®, talked about delivering successful international SEO projects in some

A Reddit thread, spotted via Areej AbuAli on Twitter, says that there is an SEO guy who travels across multiple regions in Europe to upload photos to Facebook from that local region. The SEO claims it helps with “better reach and ranking in the eyes of the algorithms.” I was not planning on covering this

The Cambridge Analytica scandal made it clear once and for all how public opinion can be manipulated. To do this, the manipulators used Facebook data in particular. So, is manipulation no longer possible since the revelation of this scandal? Search engine algorithms reliably process search queries; manipulation is introduced into search engines from the outside.