seo news

Google Says Core Web Vitals In Most Cases Shouldn’t Be Top Of The List For Small & Local Businesses

Google’s John Mueller said on Mastodon that for small and local businesses, “in most cases,” core web vitals work should not be at the top of their list. He said this because the page experience ranking factor is not huge and more so, for sites with very few pages, Google doesn’t usually have CrUX data […]

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Google Says An Existing Site Won’t Drop In Rankings Just Because It Uses An Exact Match Domain

Google’s John Mueller said on Mastodon that an existing site would not drop in ranking just because it uses an exact match domain. “Changes like that would be due to other reasons,” he added. In response to John personally not being a fan of these exact match, keyword-rich hyphenated domains, an SEO complained one of

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An Aggregator With Integrator Strategy – Carwow SEO Case Study

An aggregator is a business that collects and rearranges an existing commodity in a way that provides value to the customer. Aggregators typically don’t create content because the content is being provided to them through other creators. Think Google, Facebook, YouTube, or Spotify.  Integrators are on the opposite side of the spectrum. An integrator is

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