seo news

Google Ads Performance Max For Travel Goals Available Globally

Google Ads announced that Performance Max for travel goals will be available globally over the next few weeks. Performance Max for travel goals helps hotels create ads in multiple formats and in one campaign reach more travelers across Google properties. During campaign setup with Performance Max for travel goals, advertisers can select their hotel properties

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Google Discover Impacted By The Helpful Content Update Since October 2022

A few weeks ago, I reported that Google has updated its help documentation to specify that Google Discover visibility can be impacted not just by the core updates but also specifically by the helpful content update. I asked Google when this changed and after flip-flopping a bit on the answer, Danny Sullivan of Google said

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Google February 2023 Product Reviews Update Completed On March 7

The Google February 2023 product reviews update finished rolling out yesterday afternoon on March 7, 2023. It took 14 days to rollout this expanded language version of the product reviews update that kicked off on February 21, 2023. As a reminder, original updates were in English only but now this update impacts Spanish, German, French,

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