seo news

Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out

SEO and the stock market — two completely different worlds. Yet when you run a correlation analysis between organic traffic and stock price on, say, Nasdaq, you suddenly get a strong positive correlation. Here’s why that happens and what it means. The combined stock prices typically rose along with the total organic traffic they received. Our […]

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How to Analyze a Sudden Drop in Website Traffic [With Template]

A sudden drop in organic traffic can feel like an SEO nightmare. Rankings dip, visibility declines, and conversions take a hit—leaving you scrambling for answers.  But instead of panicking, you need a structured approach to diagnose the issue, take corrective action, and restore your site’s performance. Here’s exactly how to analyze a sudden drop in

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The Best AI Content Optimization Tools for 2025

Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t using an

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How Do AI Content Detectors Work? Answers From a Data Scientist

There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the internet. But

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