seo news

Figuring out if your content marketing works is really tough. Even though we have better analytics tools each year, it’s still hard to know exactly how our content leads to sales. People use multiple devices, private browsing, and often don’t even click through to a website if they’re using LLMs or reading an AI overview […]

Good content is good content, and top websites are top websites. These things don’t change. However, biases in the training data and partnerships can change which sources are mentioned by different AI Assistants. AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs? Read the full research report

SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build links. Hope traffic rolls in.  That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the

Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours. I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t

We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained AI-generated content. At Ahrefs, our machine learning team has built an AI content detector (codenamed bot_or_not). We’re about to release the AI content detector for Ahrefs customers to use, so we decided to put it through its paces

Back in 2017, we conducted a study to answer a simple yet important question: How old are the top-ranking pages in Google? The results were eye-opening and became one of our most-referenced data studies. Clients and stakeholders often ask, “How long till my website (page) ranks on top of Google?” You could say “it depends”

The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion this year.  From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share. Using Ahrefs’ website data, we’ve found the top 50 fastest-growing EdTech companies of 2025, ranked by estimated year-over-year

Lately, we’ve heard murmurings that Google’s March Core Update has led to an uptick in AI Overviews¹ ² This chimes with what we’re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview keywords in the two-month window of our

PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps you target the right audience, avoid wasting money on irrelevant clicks, and attract people who are actually ready to buy. When I asked experts for their