seo news

Ginny Marvin, Google’s Ads Liaison, posted on Twitter the other day saying, “The deadline is not changing,” when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not true, she said. Ginny Marvin warned, “Do not delay GA4 migrations.” She added that Universal Analytics “will stop processing data on

Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won’t use it. Gary said this at the 10:56 mark into the SEO office hours video. Gary was asked, “Can it hurt to have schema

I am seeing signs of another Google search algorithm ranking update touching down over the past couple of days, which is why I am naming it the Google I/O Search Algorithm Ranking Update. This is not confirmed by Google but both SEO chatter and the automated tracking tools all show signs of an update. The

What a crazy week with Google I/O, where Search took the spotlight for the first time in a long time at the event. Google also may have rolled out an unconfirmed search ranking update around the same time as Google I/O. We had Google show off the new Google Search Generative Experience, and I did

Google Bard had a bunch of updates roll out at Google I/O, which I did not cover the other day, because there was a lot of core search I had to cover. Google removed the waitlist for Bard, and added Google Search, Maps, Lens, and other search-related features to the AI generative service. Oh, and

What type of content should you create for your content marketing? From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and “sell” what you do in the process. Example Our list of free keyword

Here are the stepping stones to Google. Well, these are just stepping stones outside of the Google Kirkland, Seattle office. See what I tried to do there? I spotted this photo on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to

Google has launched the “about this image” feature at Google I/O, it is similar to when Google launched the “about this result” two years ago. This is rolling out in the US/English results in the coming weeks and will show you when the image and similar images were first indexed by Google, where the image

Google also is now asking you to self-label your AI-generated images as AI generated with a IPTC photo meta data attribute. This way Google can label images as being AI-generated in the image search results. I guess I need to start doing that. Google said, “Creators and publishers will be able to add similar markups,

Also, at Google I/O, Google announced the launch of “Perspectives” and the perspectives filter. We saw this earlier in the week and other variations, including another confirmed variation, over the past several months. But now it is officially live and aimed at providing an experience for the more youthful searcher. Google said that perspectives will