seo news

Bing is the number 2 search engine in the western world after Google, enjoying a 13.5% and 11.5% share of all desktop queries in the US and UK, respectively. In light of this, digital marketing strategies should make sure they include Bing, especially given that Bing users tend to be older and have bigger disposable

Earned media is publicity gained organically from promotional efforts, like press coverage, social media mentions, and search engine rankings. But why is earned media important? And how can you get more of it? In this post, we’ll explore: Earned media vs. paid media vs. owned media  If money changes hands at any point, that’s not

Last week Google began testing showing the Google Guaranteed badge in the Google Local pack and Google Maps listings for some businesses. Joy Hawkins first reported this on November 18th and others do seem to have seen it after. Here is a screen shot from Joy’s post: Greg Sterling covered this as well on Search

There are a number of publishers, including Anna Dubenko, the Deputy Audience Director at The New York Times, who are not happy how Google shows that “Quotes In The News Box.” The issue is, she said, the quotes can be taken out of context because Google is not showing enough context. This is a screen

Google’s John Mueller said on Twitter that just because someone is copying your content, that doesn’t mean your pages will rank lower in Google Search. He said “others copying your content wouldn’t be reason for your pages to rank lower.” This answer was in response to the a concern about people scraping his site and

Google is testing a new feature in featured snippet results that overlay data elements from other web sites, not the site in the featured snippet. The featured snippet shows a dotted underline, that when you scroll your mouse cursor over, it overlays content from a different site. I can replicate this using Chrome in incognito

As you know, Google began crawling some sites over HTTP/2 this month. While you can opt out of this, i.e. GoogleBot crawling your site over HTTP/2, you cannot opt in to it, at least not now. John Mueller of Google said on Twitter “we don’t manually pick sites for trials like that, it’s more about

Over the past couple of days, I have been getting a lot of notifications from folks that they are now seeing Google show the number of years a business has been in operation directly in the local pack. We’ve covered this a month or so ago, but it might be soon rolling out. Here is

Here is a photo of the new Google building near the original GooglePlex. The guy who took the photo is named Hillel Steinberg and he called it the Google Dome. He posted this photo on Instagram and wrote “Google’s Dome HQ Taking Form.” This post is part of our daily Search Photo of the Day

Here is a fun GIF I found back in March 2019, yea, back into the archives, of the Google G logo on a mug with some hot brew. It says “G, what’s in your mail?” Gmail wrote on Twitter “we like our coffee strong, just like our #ML algorithms. Gmail blocks 10M spam and malicious