seo news

In the latests episode of the Search Off The Record podcast with Googlers John Mueller, Gary Illyes, Martin Splitt and this week’s special guest Mariya Moeva – they spoke about Google’s SiteKit and then also about the serving index. Gary gave a summary of how Google’s serving index works. In short, Gary said he last […]

I’ve been on the edge about if I should report or not report some of the chatter and signals I am seeing around a possible Google search ranking algorithm update. I was seeing some somewhat small signs since the weekend of an update but those signals are picking up a little bit more a few

Google’s John Mueller confirmed that Google Search does not have a penalty for having too many redirects. John said on Twitter “No, Google won’t penalize a site for having 15 redirects (or any other number).” There was obviously some misunderstanding somewhere… No, Google won’t penalize a site for having 15 redirects (or any other number).

Here is a nice throw pillow from Microsoft with the Bing logo on it. It is in the Bing colors and on a nice chair. This was shared by Microsoft on Twitter a few years ago, but it never goes out of style. This post is part of our daily Search Photo of the Day

Google has made a change to its performance report around reporting on your Web Stories. This change may lead to seeing more impressions and clicks from Google Discover to your web stories. Google said previously, if a viewer clicked into a Web Story on Discover, then continued from there into additional Web Stories, only the

Google may have a bug with the URL inspection tool in Google Search Console specific to websites on HTTP/2. The tool shows a malformed response when it is run on the HTTP/2 server. The individual who posted this on Reddit said “I’m curious if anyone else is seeing this…. When I look at the Crawled

Google told one site owner, this is specific advice to one specific site owner and not meant to be a generalization for all sites, that he should not focus on his individual pages but focus more on the category level pages. The issue was the individual pages on this site had very little content on

Google is testing displaying and popping up the auto-suggestions auto complete search terms in the search bar when you scroll back up towards the top of the search results. Here is a GIF of it in action captured from Valentin Pletzer who posted a video of it on YouTube and Twitter: Here is the longer

In part one, Eli Feldblum and I spoke about the good old days and in part two about the SEO industry maturing. The SEO discipline is all about building up equity and it is all about content. We talked about how things were super easy in the old days but now Google understands queries and

Brodie Clark spotted a new Google Search snippet test where Google is showing keywords labels or tags above the description and below the title and URL. This reminds me a bit of the tags Google showed in the snippet in 2017 and 2019. Here is a screenshot from Brodie: Brodie said the keyword labels are