seo news

I am surprised I am not seeing more concern (maybe I missed it) with the latest Microsoft Advertising notice that it will automate its ad suggestions and if you do not specifically tell Microsoft within 14 days that you dislike that suggestion, the company will auto-apply it to go in your ad campaign. Microsoft said […]

This photo of Olga Andrienko, the VP of Brand Marketing at Semrush, standing proud at the New York Stock Exchange yesterday morning before the company goes public makes me feel so proud of the search industry. I’ve known Olga for a long time now and watching her, along with Semrush grow professionally has given me

Google has added isAccessibleForFree to the datasets structured data help document. This new property tells Google Search if the dataset is accessible for free or if you need to pay to access the data. Dataset structured data helps Google understand your datasets on your website and makes it easier for Google to find when you

Ginny Marvin, now of Google, said on Twitter that Google considers subdomains, country TLDs and vanity URLs owned by the same company would be considered a first party context. One caveat is that Google has a 5 domain limit per first-party set for vanity URLs. Navah Hopkins asked the question on Twitter: Hi Navah, I

Gary Illyes from Google said it is an “silly idea” to re-block or re-disallow pages after you allowed them to crawl that page in order for Google to see the noindex tags on that page. I apologize for the title of this story, it was a hard one to write. This came up when Gary

Google has new structured data markup for the practice problems and math solver search results. We first saw these results in the Google Search results back in late December 2020. Now, Google has officially launched this feature and with that launch has added new markup and reports in Search Console to debug these markup. Here

This was an interesting week, let’s start with the Sparktoro study claiming 65% of all searches done on Google do not lead to a click to a website. Then Google responded saying this is a misleading statement. This all led to a lot of debate on social media in the industry. Google spoke a bit

This is a programming note that I will be 100% offline Monday, Marc h 29th for the Passover holiday. Technically, I will be offline straight from Friday night through Monday night, so if anything blows up over the weekend, I won’t get to it until Tuesday. There may or may not be scheduled stories here

Annotations are great in Google Analytics and other tools. You can make a note in the reporting tools on a specific day or data point what happened that you think caused the blip in the data. So if you do a huge redesign one day, annotating that in your reporting tools can be useful when

Google posted in the data anomalies page that the crawl stats report deep inside the Google Search Console interface had internal reporting issue between March 10 and March 23, 2021. As a result of the data issues, you may see a “drop in data in this period,” Google said. The data in the reporting