seo news

Brands Value Domain Authority Because They Mistakenly Think Google Values It

There was an interesting thread on Twitter about DA, Moz’s domain authority metrics. In short, a blogger named Chloë wanted advice on getting her blog’s “domain authority up.” John Mueller of Google made a joke that DA is not important and Google doesn’t use it but she came back and wrote “it is the most […]

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Google Upgrades Travel Search Tools For A Post Pandemic World

Google announced a few new features in Google Search around travel features specifically as “many people are eager to start planning vacations again,” Google said. Google is getting ready for a post pandemic world with these updates that include new travel COVID advisories, new ways to explore destinations and a road trip planner. Google has

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Google Logo Fallen

Here is an old photo I found on Instagram of the Google logo, its letters used for signage, on the ground, fallen and looking helpless. Okay, well, maybe they were installing a new sign at the GooglePlex back in January 2018? In any event, the person who posted this wrote “Go home Google, you’re drunk.”

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Google Ads Earnings Up 32% & Microsoft Bing Ads Earnings Up 17%

Both Microsoft (Bing) and Alphabet (Google) announced earnings last night and both had pretty big uplifts with their search advertising revenues and earnings. Microsoft was up 17% for its search advertising revenue category and Google was up 32% for its search advertising revenue category, year-over-year. The Microsoft earnings release said “search advertising revenue excluding traffic

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