seo news

Last month in the Google webmaster, SEO and search world was pretty busy to say the least. We had a few unconfirmed Google updates but on top of that we had the product reviews update rollout and the delay of the page experience update. At least Google gave us a nice new shiny product experience […]

Your website is the gateway to your products and services. It is how customers will usually interact with your eCommerce business and where they will – hopefully – make purchases. However, if it’s not properly optimized it won’t get found. But what exactly is optimization and how can you optimize your homepage to ensure a good

GUESTS & RESOURCES Episode Overview: Join host Ben as he concludes his chat with Jordan Koene, SEO Strategist and Advisor to Searchmetrics. Together they chat about the demand for SEOs and what companies are looking for.   Ben dives into his history with Searchmetrics and how he became a consultant. It allowed him to explore and give advice

 GUESTS & RESOURCES Episode Overview: Join host Ben as he speaks with Searchmetrics’ VP of Services Tyson Stockton, discussing April 2021’s SEO winners and losers. Together they look at the many moving pieces in the SEO world. SEO is ever-evolving, and it’s no surprise that Tyson shares some updates for April. A year ago,

This slide is not new, we covered it in 2014 but this is a better photo of it. YouTube’s office in San Bruno, California, has this really red slide that has not lost its color over the years. Even more so, it is a three person slide. This photo was shared on Instagram. This post

Google announced that is is now making the Customer Match feature in Google Ads. Now the Customer Match lists can show you in real time the percentage of your customer list that is usable with Customer Match. Customer Match helps you reach custom segments of your existing customers and deliver a tailored message when it’s

Google seems to be testing trending searches in the Google Discover feed. Jason Mandragona, the SEO manager at CNBC, shared a screenshot with me of this in action, he posted it on Twitter but here it is: Jason said this was the first time he saw tending searches in the Google Discover feed. I do

Over the past week, actually, starting since Friday, April 23rd, the BrightLocal tracking tool has been showing very high fluctuations and volatility in the local pack results in Google Maps and Google Search. But the local SEO community is not noticing the changes with their clients. Here is what the tool shows for the past

Google’s John Mueller posted a great thread on Twitter about considerations around how to make your images more optimized, so that your pages load faster, while also taking into account how that might impact your rankings in Google Image Search. John posted several tweets on Twitter with the information. This comes shortly after John posted

Google is adding links to featured snippets that when clicked on send the searcher to a new set of search results at Google. So a query refinement feature without Google telling you those links are refinements to your previous query. Previously, Google began testing showing links in featured snippets to third-party sites – which may