seo news

So while about half of you call Google Ads, Google AdWords, only 20% of you call Google Search Console, Webmaster Tools. I ran a poll for both to see if the new branding is sticking and clearly, it takes time but the new brand does for the most part stick. Google rebranded Webmaster Tools (previously […]

It was a pretty busy week, but to start off, I posted my big monthly Google webmaster report – catch up there on the month. Google released the June 2021 core update on June 2nd, but most SEOs didn’t really feel it until Saturday June 5th or Sunday June 6th and they did indeed feel

The New York Times published a story on how Google has been working on and continues to work on algorithms aiming at preventing sites that extort people from ranking well in Google Search. The Google Predator algorithm (which I am kind of calling it) aims to remove slanderous content from appearing in Google’s search results

Here is another photo from the Google office in Zurich from Martin Splitt from a while ago. It is of the outside area picnic tables where the chairs are made of tree stumps. Martin wrote then “enjoying the sunny spring in Zurich on the Google roof terrace. He posted this in 2019 on Instagram. This

Google’s John Mueller said on Twitter that it is a bad idea for Google to try to rank its ranking factors. To say content is more or less important than links, or to say one search ranking factor is more important than an other, was a “was a bad idea for us to frame” it

It has been almost three years since Google rebranded Google AdWords to Google Ads and still almost half of us still refer to it as AdWords or Google AdWords and not Google Ads. I’ll be honest, I call it Google Ads now but I write it a lot, so that helps. But to be fair,

Here is a good line from Google’s John Mueller who responded to someone asking for less algorithmic updates; he said “here’s a secret: there will never be stability, unless someone turns off the internet.” This was on Twitter where someone was complaining about all the updates and how hard it is to stay on top

Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is “seeing a growing number of instances where this is the case.” Ginny Marvin of Google under the AdsLiasion account responded that in

Google has announced less than 12 days before the event kicks off that they are bringing back the Google Search Central Unconference. It is on June 21st at 3PM UTC (11am ET) and you can register over here. The unconference is basically a more fluid, less presentation oriented event where the attendees actively participate in

Google has released version 8.0 of the Google Ads API that includes a ton of new features including cross-account bidding strategies, label retrieval, CallAdInfo support, cart data support for conversions, smart campaign support and much more. Version 7.0 of the Google Ads API was released on April 28, 2021, only 6 weeks ago. Google even