seo news

Here is a photo from 2016 from one of the Google offices in California of a small pool designed to let Googlers swim in place. It is a swim machine pool. I found this on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting […]

Here is another old photo I found on Instagram from the Google Dublin office of a cake someone made for a Googler celebrating their 12th Google anniversary. It is one significant cake with designed with Georgian doors around it. I embedded the Instagram post below so you can click and see the video of the

Last month we reported that Google updated its documentation to say the new Google My Business performance report will soon have driving direction requests and website visits. Well now, according to Colan Nielsen, Google is rolling out those metrics slowly to businesses. I personally do not yet see these metrics, but Colan does and he

Google often says that is algorithmic updates, be it core updates, page experience updates, and other search related updates can take several days to several weeks or even several months to fully roll out. What does that mean, how does that work? I was asked on Twitter by an SEO named Jabroni Slayer “How exactly

Google is now testing showing article carousel sliders within the knowledge panel for some journalists or authors. It would show in the knowledge panel section for when you search for their name. It is currently a limited beta in the US English mobile search results for a limited number of journalist names but Google may

10 years ago, the folks at Search Engine Land (that includes me) released the first edition of the SEO Periodic Table. Since then, we’ve updated the table a few times as SEO has changed over the years. We did it again for the 10th anniversary of the table – and I honestly think this version

Google has published its most recent Search Off The Record podcast, and it is filled with a lot of good nuggets like always, but I wanted to highlight one part of it where Gary Illyes from Google said that “there isn’t all that much trick in search.” Meaning, even for those that work inside Google,

The other day we saw Google testing a magnifying glass in the bottom right footer of the mobile search results. Now I am seeing Google test an arrow up, that when clicked on, jumps the searcher to the top of the page to conduct another search as well. Brodie Clark spotted this arrow up button

Here is an old photo I found on Instagram from the Google Dublin office back in 2018. It is of a ballet studio in the office, or maybe a workout area or general dance room. We’ve seen this room before but not with these guys practicing their ballet moves. Barry Deenihan (no relation) who

Google has released a really nice and clear video on what top stories changes are happening now with the release of the page experience update. As you know, top stories no longer require AMP and signed exchanges support will allow Google to prefetch those pages and load them instantly. We covered all of this numerous