seo news

Recent changes to Google’s user interface have affected the volume and quality of organic website traffic. For instance, AI Overviews and the commoditized answers Google serves directly in search results mean fewer top-of-funnel clicks reach websites. There are also fewer clicks for bottom-of-funnel keywords as Google inserts itself in the conversion process. For example, if […]

Enterprise technical SEO is the practice of optimizing a large, enterprise company’s website to help search engines find, crawl, understand, and index your pages. It helps increase visibility and rankings in search engines. Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of

SEO agencies obsess over their SEO reporting process. It’s their main method to share their achievements with their clients. Without it, clients could be left in the dark about their SEO progress—and trust me, you don’t want that. In this article, I’ll share the structures of some real-world agency reports that have been shared with me

HubSpot is a publicly traded company, with over $614M in annual revenue, a legendary status among marketers, and an alleged acquisition offer from Google for just enough money to send a small team of the best of us to the Moon or solve world hunger for a couple of years. They have a special place in

This article is for anyone who wants to convince their boss to invest in SEO, or those who want to sell SEO services. SEO is a well-known and widely used marketing tactic, but convincing your boss—or a room full of skeptics—can be tough. So, to make this easier for you, I reached out to over 100

The Google Search Console status “Duplicate, Google chose different canonical than user” means that Google chose a different URL to index than the one the user selected. This can happen when Google finds two or more pieces of content on a site that are very similar or identical. The issue will show in the Page

Making a profit in SEO relies on good project management. That means doing things that get results rather than just drowning yourself in endless tasks. Below, I’ll walk you through a 7-step process to do exactly that. 1. Set an achievable SEO goal within the project’s budget Having clear goals keeps your team unified toward

Seen any stressed-out SEOs recently? If so, that’s because they’ve got their work cut out this year. Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here are the six biggest ones I think you should

Parasite SEO can help you rank for more competitive keywords, rank faster, and get more traffic to your content. But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords. You do this by publishing

In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you the proof. 1. Target low-competition keywords to rank faster Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on