seo news

Google is testing highlighting a discounted price in a green font in the Google Ads shopping/product carousel. This was spotted by Jackson Lo last week and he shared this screenshot of it on Twitter. Here is what I see for the same query, nothing in green but a crossed off price showing the discount: The

Two weeks after Ginny Marvin of Google asked what additional custom column metrics you’d like to see in Google Ads, Google has announced the addition of four new metrics. They include Search impression share, Click impression share, Display impression share and all phone call metrics. Ginny posted on Friday on Twitter “Advertisers can now make

Last week we were the first to report on the change Google made around its titles in the Google search results. In short, Google seems to be showing less titles from the title tags than it did the week prior. Google has been listening to the feedback and has said it hopes to make improvements

So you may remember Lily Ray, she was on vlog number two where I went to her office in NYC and spoke about SEO topics at her company named back then Path Interactive. Well, post vaccination, Lily and Paul VanHevel came to my office under the new company name Amsive Digital to talk more SEO.

Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience. After a conversion value rule is applied, it will be reflected in the “Conversion value” column in your Google Ads account reporting. These rules will also

Daniel Waisberg from the Google Search Relations team, who focused on the Search Console product, flashed his new Search Console Insights t-shirt on Twitter the other day. It says Make a good impression 🙂 ???? with the light bulb emoji. Yea, I am sure we all want one but I suspect they are only in

Google’s John Mueller said on Twitter that the search company has no plans to separate out indexing and visibility controls specifically between Google News, Search, Discover or Top Stories. If you are in Search, you can be in the top stories carousel and there isn’t a whole set of individual controls for each feature. Plus,

Google has a new (I think new) filter in the Google Search Console Performance report named Cross-language Results. I have never seen this filter, but I suspect this is related to if Google Search will take other languages, translate them for you, and include them in the search results. This was spotted by Praveen Sharma

Google seems to be testing a new feature in the Google search results named “suggested channel.” I personally cannot replicate this but he is a screen shot from Jonas Sickler on Twitter who spotted this last week. I don’t think I’ve seen this before and it just seems like a weird title for this type

Google’s Danny Sullivan confirmed, again, that personalization in Google Search is an “extremely light” ranking signal. In fact, he said personalization is “fairly rare” to be used for ranking purposes. Danny is confirming what he said back in 2018 when he said personalization in search is a very light signal. This is outside of geo/location